Inbound Marketing and SEO: Which is Better and How They Work Together
Inbound Marketing and SEO are customer acquisition channels that converge in many ways but work differently. Find out in this post how to use them to guarantee the success of your marketing strategies.
Save Time and Resources with eCommerce Marketing Automation
When you run your own eCommerce business, you’ve got your work cut out for you when it comes to keeping everything running smoothly. eCommerce marketing automation can help you make the best possible use of your valuable time and resources.
Should You Use Sponsored Links to Boost Brand Visibility?
Link building is an integral part of any comprehensive SEO strategy, as links are essential for ensuring your site shows up on relevant SERPs. But what about sponsored links? Are they worth considering, and how do they help your ongoing SEO efforts?
Learn Everything You Need to Know About Finding Buyer Keywords
While you already know that keywords are important, you might not know what buyer keywords are or why they are important to identify in order to perfect your SEO and keyword marketing strategies.
Marketers Can Transform the World Enhancing Diversity (Here’s Why)
Marketers can play a huge role in transforming the world by educating the market, sharing the right message, and moreover, helping organizations to create a long-lasting inclusive mindset and to promote inclusive behavior, while messaging with representativeness and authenticity. We’re presently living in a world where most people don’t show brand loyalty at all. More […]
Why you Need to Know about Soft 404 Error (and How to Fix It)
With a soft 404 error, a page on your website tells different things to readers and search engines (and that can be a perfect recipe for problems). Keep reading to learn more.
What Landing Page Optimization Tools to Use to Increase Your Conversions in 2022
Landing pages serve as the building block to any marketing campaign, but depending on your skill level and background, building an effective landing page may be difficult. Rather than spending hours trying to build a great landing page, invest in a landing page optimization tool that guides the way.
Business Revenue vs Profit: The Difference Explained
Both revenue and profit are strong indicators of the financial wellbeing and viability of a company. At the same time, they have distinct differences that can show you where you are performance-wise and alert you to what you need to change.
Blog Design: How to Design Posts that Grab Attention
Your blog text is important, but it’s not the only thing you should worry about. SEO, page layout, images and videos, typography — everything counts when it comes to attract new readers.
Master Google Discovery Ads with These 6 Simple Tips
One crucial factor in a business’s bottom line is its ability to reach potential customers right when they’re ready to finalize a purchase. Google Discovery Ads offers a practical and user-friendly way to do that, but it’s crucial to understand how to use them correctly to get results.