What is SMS Marketing and How Can It Help Brands?
Many digital marketers are unsure if SMS marketing brings them value, but it could end up being one of the most valuable marketing channels you have.
6 Ways Artificial Intelligence will Affect Design in the Years to Come
If you believe that artificial intelligence is still merely a technology of the utopian future, we’re sorry to burst your bubble — it’s very much here, and there are hard-rock facts backing this point: The New York Times reports that Carnegie Mellon University plans to create a research center that focuses on the ethics of […]
How can Businesses Fight Information Overload & Help Potential Customers?
As a business, you can fight information overload and help your customers by reexamining and refining your own digital marketing strategy.
How to Integrate Online and Offline Digital Marketing? 6 Tips you Must Know
With so many options available, it can be difficult to know where you should start in terms of marketing your brand. However, true success lies in the integration of your marketing strategies across all the platforms.
7 Reasons Why Content is King Still Rings True Today
Content continues to reign as the centerpiece of the best marketing plans today. Use it to build a bigger audience, understand customers and boost engagement with your brand.
Master These 8 Essential SERP Features and Dominate Google
Every digital marketer dreams of seeing their website achieve a top Google search ranking. But before you can dominate the SERPs, you need to get to know Google’s key SERP features on an in-depth level. Here’s a closer look at the most important examples.
Google Gets Sued Over Location Marketing Practices: Why Transparency Matters When Collecting User Data
Have you ever had that feeling of being monitored all the time? Every place you go, every step you take? Well, Google is being sued by attorneys general in different US states for using “deceptive and unfair practices” to obtain user location data. Basically, the lawsuit accuses the world’s biggest search engine of using “dark […]
How Financial Companies Are Going Digital – Real Success Cases
As more and more customers seek competitive digital banking solutions, financial companies must be ready to develop innovative solutions to provide for these customers. The journey toward digital transformation is one that needs to be started as soon as possible or financial companies risk being beaten by the competition, dropping off the radar in the […]
The Boost of Digital Consumers After The Pandemic and What It Means for Financial Services
Due to the increasing needs for convenience and COVID-19 not appearing to be going anywhere soon, consumers are changing the way they manage their money, pay for goods and services, finance large purchases, etc. Because of this, financial service companies are presented with a powerful opportunity to engage consumers and add value to the overall […]
20 Crucial Digital Marketing Trends to Know in 2024
Get a head start on your digital marketing strategies for 2024 by knowing the most important up-and-coming trends ahead of schedule.