Instagram Is Testing Non-Skippable Ads: What Does This Mean for Marketers?

Explore the implications of Instagram’s new non-skippable ads, or “ad breaks,” which require users to watch ads before continuing their feed. This major shift aims to ensure advertisers that their ads are seen, potentially increasing Instagram’s ad revenue and impacting user engagement.

Interactive Content in the Construction Sector [Case Study]

You already know that Content Marketing is an effective strategy for attracting, engaging, and converting customers. However, with the increasing saturation of online content, it has become crucial to adopt innovative approaches to stand out from the crowd. One of these approaches is the use of interactive content, which allows direct interaction with the user, […]

Disavow Links: What It Means, How to Do It, and Why It Matters for SEO

Learn the essentials of backlink disavowal to safeguard your website’s SEO. Discover when and how to disavow links, the pros and cons, and the step-by-step process for using Google’s disavow tool effectively. Gain insights into monitoring your results and ensuring your link strategy enhances your search rankings. Stay ahead with tips for identifying harmful backlinks and making informed decisions to protect your site’s online presence.