Using Content and Social Media to Amplify Offline Events

Both content marketing and event planning involve creating an experience for users. The goals often overlap as well. Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Tailor Your Plan to the […]

Oscar Buzz: Marketing Insights Beyond the Red Carpet

The movie industry isn’t just about entertainment and fashion. It’s also about marketing. There’s a lot that business owners can learn from directors, actors, and movie marketers. Oscar winners don’t earn prize money. What they get is even better.  Studios that want an Oscar nomination can spend up to $15 million on lobbying campaigns. The […]

Rock Your Marketing Strategy Without the Agency Constraints

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Whether you are an entrepreneur, in-house marketer, or part of a content marketing team working with organizations of all sizes, knowing […]

Email marketing for beginners: everything you need to know

Email marketing for beginners: it’s worth knowing the true concept, why this strategy is important and how to plan a campaign. To do this, you need to discover the main tools you should use — there are free and paid platforms to help with the process.

Why UX Design Is Important: A Vital Element for Your Digital Journey

Functionality isn’t the only factor that counts when developing products that are sure to resonate with your customers. UX design ensures the experience of using those products is everything it should be. Here’s a closer look at why UX design is important and how to implement it.

How to calculate and prepare the sales price of a product?

Knowing how to calculate the sales price of a product may seem like a challenge, but it is a matter of analysis and understanding what makes up this number. The more data and less subjectivity in the process, the better for the company’s finances.