How I improved conversions by 37% with a simple A/B test
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess, a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only […]
Programmatic SEO: Strategies, Examples, and Getting Started
In 2024, one of the best ways to drive traffic to your website is still via search engine optimization (SEO). However, thanks to advances in modern technology (notably AI), it’s never been easier to rank for different keywords to capture as much traffic as possible. One of the newest methods to hit the scene is […]
Is it possible to use Artificial Intelligence for Link Building? Get to know the AI Backlink Matcher
If you incorporate SEO into your marketing and content strategies, you’ve probably come across articles emphasizing the importance of having backlinks on your site, right? However, as SEO professionals, we also face the following barrier: where to get quality backlinks? You’ve likely felt, as I have, that a significant amount of time and energy is […]
O Google vai acabar com os cookies, mas não totalmente: Tudo o que você precisa saber
Apesar do cenário de constantes mudanças do marketing digital, o Google surpreendeu a todos ao tomar a decisão de descontinuar os cookies de terceiros para alguns usuários do Chrome. Há poucos dias, o Chrome eliminou os cookies de 30 milhões de usuários, ou cerca de 1% de todos os usuários. Além disso, os cookies no […]
Google is killing cookies, but not really: What you need to know
In the ever-shifting landscape of digital marketing, Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. A few days ago, Chrome said goodbye to cookies for approximately 30 million users—around 1% of its entire user base. And by the time we say goodbye to the current year, […]
Navigating the New Content Landscape: Trends and Possibilities for 2024
If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and 2023 has starkly confirmed this: I have been so far from thinking that AI would be relevant in the past year – and I believe […]
Unlocking Success with Effective Marketing Planning
Have you ever wondered why some businesses thrive while others struggle? The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. It’s like a roadmap guiding your business toward its objectives, uncovering the most efficient paths, and helping you avoid unexpected […]
Elevate Your Strategy: Mastering the Art of Marketing Planning
Are you struggling to elevate your brand awareness and drive revenue through effective marketing? You’re not alone. Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. Indeed, the solution lies in efficient marketing planning. Marketing planning is […]
How to produce content when you don’t have time to do it properly
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. It’s a well-known fact that success is the result of 1% inspiration and 99% perspiration. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources […]
Crafting a Winning Marketing Plan: Your Blueprint for Business Success
Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Despite the need for marketing, did you know that approximately 50% of small businesses […]