How to Write Content for Small Business Owners
Small business owners face unique challenges and need specific, actionable content. This article offers tips on how to write for them, including being relatable and providing statistics. Written by professional writer Savannah R, who also has over a decade of accounting experience.
Nonprofit Content: Writing to Engage Supporters
Whether they seek to feed the homeless or stop global warming, creating content for nonprofit organizations is some of the most heartwarming and gratifying work a freelance writer can do. While nonprofits occasionally hire legal writers, technology specialists, or other niche content creators, the majority of jobs in this field involve crafting persuasive pieces. As […]
Maximizing Your LinkedIn Presence: Tips and Tricks for LinkedIn Marketing Success
LinkedIn is an ideal platform for businesses to market themselves, connect with other professionals, generate leads, and interact with potential clients. To excel at LinkedIn digital marketing, you must develop a strong profile, join relevant groups, and share engaging content, among other things. This blog post offers practical tips on how to make the most of your LinkedIn marketing efforts.
5 Reasons Why You Need to Outsource Your Marketing
Businesses of all sizes invest in Digital Marketing to promote and sell their products online. From toy manufacturers to doctors’ offices, companies need to communicate their brand to the world. Marketers are the professionals who design and write the messages your customers see on your website page, emails, and blog posts. The job of the […]
Authoritative Source: What Is and How Can You Find It?
To ensure that the information you are working with is factual and meets EAT requirements, you need to find authoritative sources. This article provides tips for recognizing and finding them.
AI and Cybersecurity: How Do They Work Together?
Artificial intelligence is a powerful tool that is revolutionizing many industries. It can curate content and process data and personalize user experiences to generate brand loyalty. It can also protect a business from data breaches, hacks, and other internet-based threats. Cybercrime is a serious problem for every single business. In 2022, over 420 million people were affected by […]
Keyword Optimization: Unlocking the Secrets to Ranking Higher in Search Engines
At the heart of every successful SEO campaign is a set of wisely selected keywords, but it takes an expert to get keyword optimization precisely right. Here’s everything you need to know to smash your SEO goals and reach your target audience.
Ion’s Marketing Technology Stack
In 2016, Scott Brinker, also known as ChiefMartec, collaborated with his Ion co-founder to showcase their marketing tech stack for the second-annual Stackie Awards. They decided it would be a fun exercise to frame Ion’s marketing tech in the context of its processes. Though Ion may not be eligible to compete for a Stackie, they were excited about creating their own.
How to Succeed with Sponsored Content
Sponsored content can be a valuable part of any digital marketer’s ongoing strategy, but getting it right takes finesse and know-how. Here’s a closer look at everything you need to know to get ahead.
AI-Powered Bing May Replace Google as Samsung’s Default Search Engine
Samsung users may soon see AI-Enhanced Bing replace Google as the default search engine on their favorite devices. But will it actually happen, and what do digital marketers need to know?