All You Need To Know About Website Localization

Localizing your website with your target customer in mind is an integral part of any global expansion campaign, but there’s an art to doing it well. Here’s a look at everything you need to know about website localization to succeed.

Making Explicit Buyer Data Actionable for Sales: Examples of an Interactive Journey

Sell-Side is a game-changing concept that surfaces valuable insights from the buyer’s interactive journey to the sales team. Learn how Ion uses Sell-Side to align marketing and sales with real-world examples. Discover how you can leverage Sell-Side to provide your sales team with the highest value data, and gain a competitive advantage.

Technical SEO: A Complete Guide on How to Leverage Your Website

This comprehensive guide on Technical SEO covers essential aspects such as optimizing website structure, improving loading speed, resolving errors, and boosting search engine rankings. By focusing on technical elements, you can enhance user experience, increase discoverability, and ensure smooth crawling and indexing.

How To Convince Your CEO and CFO to Invest in Content Marketing

Persuading the senior management team to invest in content marketing is often an uphill struggle. Most C-level execs don’t have much experience with content, so it’s frequently challenging to elicit support for investing in something that may take time to bring in a return.

A CEO Guide to Marketing: First Steps

Learn why being involved in marketing is essential for a CEO, how to set expectations, communicate effectively, and create a successful marketing team in this CEO guide to marketing.