Demystifying the Google Search Engine

Google search engine is the number one option worldwide, but how does it work, and how can you take advantage of it? Learn more about the details of this web search service and how it can help your business.
The Power of Canonical URLs: Maximizing SEO Potential and Resolving Duplicate Content
Whether running an online store or a business page, ranking in search engine results is much more challenging when Google sees similar content across different URLs on your website.
Mastering Content Production: A Complete Guide to Website Content Creation

Content production is the process of creating engaging and unique content pieces for the right audience, at the right time. Speed it up and ensure high-quality content by developing a production plan for your organization in 7 steps.
YouTube Algorithm: How Does It Work and What Changes Moving Forward?
Whether you’re focused on digital marketing, public announcements, discussing your favorite board game, or any other topic. Nowadays, we all tend to reflexively look toward social media when we want information to reach the masses. YouTube has some of the largest numbers and best results among social media audiences. If you want to get the word […]
Google Topic Authority: Are We Back To Talking About E-A-T And Topic Clusters?

Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of E-A-T and the tactics of Topic Clusters. This is an old classification system which Google is talking about again, with a recent post on its official blog. Maybe because the market still didn’t know how to […]
Google Ads Lets You Create Campaigns Using Generative And Conversational AI
A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. After 12 days, it was Google’s turn to announce its new features that, no doubt, have the potential to revolutionize the way we advertise from now on. The news was announced […]
International SEO: Conquer Google From All Over The World With Your Website
Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO, is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some […]
I Tried Adobe’s New AI Tools: Firefly And Generative Fill. Here Are Some Interesting Findings
We’re almost reaching the halfway point of 2023, and one of the most present topics in marketing and technology discussions certainly is the rise of the AI tools that became available less than a year ago. Things have been happening so fast that it is hard to even pick some adjectives to define this moment, […]
How to Rank Higher on Google in 7 Steps
To attract a deluge of visitors to your website, it’s crucial to optimize your search results and secure a spot on Google’s coveted first page. Unveil the secrets to maximizing your Google search results and skyrocket your visitor count like never before.
SEO Content Creation: A Guide to Attract and Convert Your Audience
What is SEO Content Creation? No matter what products or services you sell, in the end, you’re simply in the business of helping people. You’re a problem solver. You help people overcome their challenges and move on to bigger and better things. And to do that well, you need to position your products and services […]