Consumer Behavior: What Changes In 2024, And How To Adapt Your Marketing Strategy
When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always remain the same, right?! And when we talk specifically about consumer behavior, the picture could be no different. With that in mind, it is important for us to constantly track these behavior variations, to make sure we […]
What Is Fanfix, The New Platform Focused On Gen Z Creators To Monetize Content?
Fanfix is now emerging as a top contender for content creation, preferred by Gen Zers who are now making serious cash on the platform. But, what separates Fanfix from other content-hosting platforms? What advantages does Fanfix offer over other platforms such as Onlyfans and Patreon? Recent numbers claim Fanfix is earning content creators as much […]
5 Website Copywriting Techniques to Convert More in 2023
Website content writing is a must for any business’ digital strategy. Learn how to optimize your copy for maximum results.
ChatGPT and SEO: Can You Merge the Two Worlds?
Since its inception, ChatGPT has spearheaded a revolution in AI-generated content. However, can this chatbot work for SEO purposes, or is it more of a novelty? Discover whether merging AI and SEO is possible.
What is an Interactive White Paper and How to Use It in Your Strategy
A Content Marketing strategy helps companies increase market share and authority. In addition, it educates the market about their product or services. Within a marketing plan, you can use various materials at different stages of the sales funnel. The most popular are ebooks, infographics, videos, and blog posts. White papers represent another relevant type of content but […]
LinkedIn Updates Seek To Increase Engagement. What Changes For Brands And Marketers?
LinkedIn, the world’s largest professional social network, is constantly seeking ways to improve the user experience and increase engagement on the platform. Many updates have been launched between 2022 and this year, such as “Collaborative Articles,” which aims to increase engagement using AI, SEO tools, and improved search results. And it continues to improve. For […]
Why You Need to Embrace Relationship Marketing
Relationship marketing is a distinct strategy for deeply connecting with customers and boosting brand loyalty, retention, and customer lifetime value.
A CMO Guide to AI Content Production
If you’ve browsed the internet recently, chances are you’ve seen many articles discussing new artificial intelligence technology (AI). But what exactly is AI, and what should CMOs know about AI content production? Keep reading.
Maximizing Your Social Media Strategy with AI: What Brands Must Know
With AI becoming the next big thing, more companies are using it for social media marketing. But beyond chatbots and product recommendations, how does AI enhance a brand’s marketing strategy? Learn about the pros, cons, and future of AI in social media marketing.
How to Supercharge Your SEO Strategy with AI SEO
Every marketer involved with Search Engine Optimization knows it can be pretty challenging sometimes. But by adding artificial intelligence to the mix, you can start to see better results.