How to Plan Your Marketing Budget for 2023
Is your marketing department ready for 2023? The development and execution of successful campaigns depend, among other factors, on the planning of a solid marketing budget. After all, if you cannot justify the budget your team needs, your company may invest in something else. A marketing budget outlines all the financial resources that the department […]
What is SEO (Search Engine Optimization): The Complete Guide to Reach Top Google Results
Master the art of SEO and conquer Google’s top results. In this complete guide, discover the strategies to boost your online visibility, optimize your website, and create compelling content. Unveil the secrets to reaching new heights in the digital realm.
Strategic Storytelling: Where Business And Stories Meet — What Is Storytelling
May 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning. A few weeks earlier, I joined a rising Martech startup. My hotel is in Soho. I’m still a bit jet-lagged. Ten minutes walk, and I cross Broadway, near Houston. If asked, I would move to NYC. Even tomorrow. The office is just around the […]
Social Media Content Creation: A Beginner’s Guide
If you’re not creating content for your social media channels, now is the perfect time to start! Learn the basics of social media content creation and why it’s so valuable for your business.
What Is Digital Advertising, And Why Is It So Important?
Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies also needed to change their communications, and knowing what is digital advertising has become essential. For a long time, communication between companies and consumers was made […]
New Survey Shows What Local SEO Experts Think Are The Most Important Ranking Factors
By now, most marketers and business owners should have an understanding of just how vital SEO and Google Rankings are to the success of a business. Each year, Whitespark, a leading provider of local search marketing services, releases a comprehensive report examining the latest findings on local SEO and the most important ranking factors. The […]
13 Top Social Media Metrics to Track in 2024
These social media metrics are indispensable for setting and measuring your social media marketing goals. Leveraging these actionable data points helps align your social media efforts with your overall business objectives for greater success.
AI Efficiency, Human Creativity: How Can AI Help Us Write Better Content?
As I write this, I am using AI. Actually, I am writing the full article without any AI support, but I have used AI-assisted tools. These tools helped me to select the topic, choose keywords, meta descriptions, and get a few suggested titles. I am human, and I write all my content, but I use […]
Global Branding Secrets: Lessons Learned From 3 World Leading Brands
In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. In this environment, a brand is much more than just a logo or a catchy tagline – […]
Episodic Content: Engage Your Audience and Boost Your Brand’s Reach
Episodic content turns your content marketing strategy into an exciting event for readers. Learn how your content plan can improve with episodic content.