How to Start a Blog: An Easy Guide

An informative, frequently updated blog is more than just a good idea for digital-age businesses. It’s an essential tool for driving traffic and connecting with your audience. Here’s what you need to know about how to start a blog easily.

Should I Outsource Content Creation? 13 Benefits of Outsourcing Content

Content marketing is the key to creating and maintaining your business’s online presence. Without it, your website, blog, or social media channels are like single grains of sand on an endless beach. At the heart of content marketing is content creation. You can’t have a successful content marketing strategy without the right, quality content, served […]

Why Spotify’s New Design Matters to Marketers

Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – and it seems that the intention of the platform’s redesign goes far beyond just being a “fresh look”. The changes include features already known to the active public on social networks like TikTok, Instagram and YouTube, and […]

How Long Should a Blog Post Be? The Ideal Length For 2023

In general, long-form blog posts perform better on the SERP, but we must know when and how to write them. Besides, the length of a blog post will depend on a variety of elements including the needs of the persona, keyword type and search intent.

How AI and ChatGPT Will Affect SEO on Google

Recently, the discussion around the future of SEO has been incomplete without addressing the rise of AI, specifically ChatGPT. But what does this AI ChatGPT buzz truly entail and how will it impact Google’s SEO moving forward? As a marketer, it’s important to understand the potential of this technology and its practical applications.