Google Ads Leverages GA4’s Audience Builder Tool To Take The Guesswork Out Of Expanding Your Reach
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search engine giant is also responsible for offering marketers some of the most effective, accessible tools out there today. Google is perpetually looking for ways to make a marketer’s job even easier and more intuitive, as […]
9 Major Insights From The 2023 Global Marketing Playbook
The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be a good idea to reach more people and deliver not only your content globally, but also your solutions. As a result the impacts of a global brand can be positive not only for businesses […]
How to Find Success with Nonprofit Marketing
As a nonprofit, you can create a digital marketing strategy that includes smart tactics to express your mission to a wider audience, inspire giving, and motivate more people to volunteer with your organization.
Research Shows More People Are Seeking ‘Revenge’ Against Companies Due To Poor Customer Service
The consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ensure that they meet customer expectations. However, in recent years, there has been a significant increase in consumer dissatisfaction with products and services provided by companies, even resulting in a desire for revenge on the part of customers. […]
Biggest SEO Challenges of 2023 and How to Overcome Them
SEO is an excellent and scalable channel to grow your business. But anyone who’s ever worked with SEO will tell you it’s a hard job. To prove it, here are the top SEO challenges (and some insightful solutions).
Collaborative Articles: LinkedIn’s New AI-Powered Engagement Feature
Along with a plethora of other new features and tools, LinkedIn has recently announced Collaborative Articles. This new feature is designed to bring in opinions and advice from professionals across the platform in answer to prompts from artificial intelligence. The new feature is intended to provide several benefits: Members get help and advice from real […]
YouTube In 2023: What Are The Plans For The Platform And Creators?
Following Susan Wojcicki’s stepping down as CEO of YouTube, the platform now has a new leader in Neal Mohan, YouTube’s former Chief Product Officer. Mohan recently set out his vision for the YouTube of 2023 in an open letter to creators. He said that creators and artists are the “heart of YouTube” and that he […]
Paid Verification On Social Media Is Becoming More Accessible. What Can You Expect From It Moving Forward?
Remember when having a verified account on social media was a dream for most influencers and creators, and a “must-have” for brands to testify their authenticity? Well, this dream now has a price and can be purchased by anyone on Twitter, Facebook, and Instagram. Since it first appeared on Twitter in 2009, the blue mark […]
A TikTok Ban In The US Is Getting Closer. But Will It Really Happen?
The TikTok ban in the United States is one step closer to becoming a reality. The US House Foreign Affairs Committee approved last Wednesday (03/01), with 24 votes in favor and 16 against, the advancement of the bill which gives US President Joe Biden the power to effectively ban the use of TikTok among Americans. […]
16 Black Friday Mistakes To Avoid This Holiday Season [2023]
Black Friday is one of the most important dates of the year for businesses. But, if your planning isn’t good, you’re going to make mistakes that will benefit (a lot) your competitors.