10 Market Research Tools to Use in 2024
Product launches can often fail. One of the main reasons for this is a lack of proper market research beforehand. Learn seven of the most essential market research tools you need to use.
Core Web Vitals: Google shares which factors should be a priority in 2023
Recently, Google shared, through the Chrome DevRel team, some recommendations for optimizing the performance of Core Web Vitals in 2023. Core Web Vitals gathers the main factors of a page loading experience, as the user accesses and interacts with its elements. They are loading speed (largest contentful paint or LCP), visual stability (cumulative layout shift […]
Navigating the Storm: How Brands Can Thrive in a Recession [New Data About Consumer Spending]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include everything from rent to groceries, things are no longer an oversight, but something everyone is paying attention to. With economic changes occurring on an almost daily basis, consumers are reacting. With the cost of goods and services […]
What is YouTube SEO and 21 Tips To Rank Higher
YouTube SEO is a strategy for optimizing channels and videos to improve placement in search results. YouTube is the largest video platform on the internet and is also considered one of the biggest search engines of our times. So it is important to know how to optimize your content for it.
30 Content Marketing Trends to Keep an Eye on in 2024
Content marketing trends continue to evolve in 2024, offering you new and improved ways to reach your audience.
WriterAccess launches a new logo and brand identity
In spring 2022, we at Rock Content added a big piece to our efforts to offer a complete marketing solution to clients around the world. We purchased WriterAccess, a U.S.-based talent marketplace that provides professional writing services to a wide variety of clients. It was the perfect fit. WriterAccess has an innovative system in place […]
Unveiling Insights: Our First Experiences With Google Analytics 4
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Content, we’ve been playing around with the tool and adapting our processes to ensure we’re ready for when GA4 hits the market. In this article, I’ll share our experience with GA4 — from how we’re adjusting to […]
Bing Challenges Google With Search Improvements Using ChatGPT
Let’s agree that when we talk about SEO, we are looking at the market leader, and pretending otherwise would be beating around the bush. However, it turns out runners-up can’t be ignored, and you might have heard about them. One question won’t be silenced: What about Bing? Microsoft plans to release a version of Bing […]
Official note
I shared an update with our employees today that I want to also share publicly, thus I’m republishing it here on our blog. Here it goes: Dear Rockers, Today we made the decision to reduce our workforce by 15% percent. Rockers affected have already been informed and met with their leaders for clarity on their […]
User Experience: What Is It and How to Do It Right
User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey. We have a very scholarly concept here, right? But, as […]