From the New York Times’ interactive news stories, to ongoing interactive contests by Oreo, it’s clear that engaging, data-driven experiences are leading the pack when it comes to modern content marketing.
So, how can you get started?
If you’re new to interactive content, the choices and types of experiences might seem overwhelming; if you’re a seasoned pro, you may be looking for inspiration for your next campaign. Either way, we’ve got you covered.
Let’s dive into five types of interactive experiences (with examples of each) that you can create to differentiate your content, engage your visitors, and increase conversion.
1. The Assessment
In some ways the assessment is the classic interactive experience.
It’s a straightforward approach to getting to know more about your consumer, using a series of targeted questions that work to uncover pain points or test knowledge on a specific topic related to your industry.
Here’s a great example of an interactive experience created by Korn Ferry.
In this simple, 5-question assessment, the visitor provides details on their job role and company size in order to receive a personalized report on salary trends—all based on their inputs.
2. The Infographic
In 2018, we conducted a research report with Demand Metric about the current state of interactive content marketing. The result was a 40-page PDF, chock-full of valuable data.
As a marketing team, we printed out the report, highlighting passages that we found especially impactful.
Together we strategized for and designed an interactive infographic that contained the “best-of” statistics from the report, and that contained dozens of interactive elements to keep the visitor invested and engaged.
Our sales reps pointed prospects to the piece on calls, demonstrating the value of interactive content marketing with one easy-to-follow link.
3. The Calculator
One of the most powerful tools to prove value is an interactive ROI calculator. While the logic behind a calculator might be complex, the insights it provides are invaluable.
Take advantage of our ROI Calculator, powered by ION from Rock Content. This interactive tool allows you to calculate the return on investment for your marketing efforts in a clear and concise way. By inputting simple data about your campaigns, you can quickly see the potential financial impact and make informed decisions about where to allocate your budget for maximum effect.
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4. The Solution Finder
A solution finder is a great way to connect with those who are further along in their journey.
With the goal of increasing applications, UNE Australia built a solution finder that focused specifically on students pursuing a teaching degree.
Due to changes from their federal government, becoming a teacher had recently become more challenging, and UNE wanted to help students navigate their options.
The solution finder provides recommendations to students based on the type of teaching degree they want to pursue, asking them targeted questions that will determine if that degree is the right fit based on their qualifications and the new government regulations.
5. The eBook
While it’s a mainstay of content marketing on its own, the addition of interactivity to static eBooks has opened up a world of possibilities.
Perfect for educating customers or prospects on a more complex or lengthy topic, an interactive eBook can be personalized to only display relevant content to the visitor based on qualifying questions.
24-Hour Fitness took the interactive eBook a step further, creating a digital magazine that contained dozens of articles in different categories.
Wrap Up: Statistics for Interactive Content Marketing
Looking for more info on interactive content?
Unlock the full potential of your digital content with ION, the powerful interactive content platform by Rock Content. Create engaging and immersive experiences that captivate your audience and drive results.
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