How Cultural Differences Can Impact Your Content Marketing Strategy
If your company is aiming to expand your presence globally, content must be carefully crafted to have maximum impact on the culture you are targeting. Marketers must consider the buyer persona as it relates to demographics, interests, education, career and identity. A global content marketing strategy also requires awareness of different languages and cultural norms […]
Content Atomization: Why Is This Process So Valuable To Scale A Content Strategy?
Content Atomization means breaking a longer piece of content into smaller (and more strategic) pieces. By doing this, your business can reach different audiences and be seen as an authority on a theme.
What is Content Intelligence: The Future Of Content Marketing
For years, digital marketers have claimed that content was king. And that the more blog posts you published or videos you posted, the better off you would be in terms of gaining a better search engine ranking and growing your organic traffic. The truth? As we get to a point where there is more content […]
Take The Long Way To Produce Thought Leadership Content
Are you on a quest to find a clear and actionable Thought Leadership content guide? After reading so many blogs, your head is just unable to make any concrete definition of it? I’m no psychic, but I’ve been there too. Actually, this was a challenge for my entire team, since we weren’t capable of reaching […]
What is a Content Experience (and how it will change your marketing)
I’ve never been to Disney World, but I’ve seen enough pictures to make the image of Cinderella’s Castle clear in my mind: grey bricks, a blue roof, plenty of windows, doors, and towers that seem to touch the sky. But did you know it’s only 189 feet tall? We have the impression that it’s much […]
Check out the main benefits of data visualization for your business
Knowing the benefits of data visualization helps you to understand how this strategy can be useful to your company. Given that, keep reading and find out what they are.