Marketing Campaigns: Your Comprehensive Guide to Proven Strategies, Real-Life Examples, and Insights
Marketing campaign strategies shift alongside changing consumer demographics. We’ll look at how to plan and who to turn to for inspiration and help.
Understanding Target Market vs Target Audience: What’s the Key Difference?
Understanding the key differences between a target market vs target audience is an important step to creating a marketing and advertising strategy that works.
Can’t you Attract Buyers with the Power of Emotional Marketing?
Emotion is more than just the glue that holds meaningful human relationships together. It’s also an influential factor in modern consumers’ purchasing decisions. Here’s what you need to know to make emotional marketing work for you.
How to Optimize Your Content for Voice Search
Few trends have grown as rapidly and necessitated as many adaptations in Digital Marketing strategies as voice search. A technology that barely existed at the beginning of the 2010s is now in the hands of almost every American — and it can be activated by a touch or a single “hello”. The State of Marketing […]
4 Famous Rebranding Examples With Lessons Learned
Rebranding is a smart way to stay relevant in today’s market, but it can also be damaging if not done well. Find out how four famous companies fared with their attempts.
Why the 7 Functions of Marketing Are Essential Business Knowledge
If you want to succeed at something, you need a firm working understanding of the essential principles involved, and marketing is no exception. That said, the seven functions of marketing are a must for any marketing professional.
B2B Marketing 2024: Essential Trends for Marketers
Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes. What follows depends on your approach. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to […]
Don’t Be Afraid to Get Your Hands Dirty: The Value of Brainstorming
If you’re like most writers, your love affair with words started long ago, maybe way back in grade school. From those early days of brainstorming ideas for stories and essays, you’ve honed your craft and learned to play with language in creative ways. Remember looking with wonder at your first reading book? Those pure white […]
Making Time for Pokemon: Creative Ways to Find Time for Fun During the Workday
As a freelance writer, you may put in 8 hours or much longer to meet clients’ deadlines. However, like most jobs, if you keep plugging away at a task without taking breaks and relaxing, there is likely to be a decline in quality. That’s why you, as a writer, need a break now and then. If […]
Herding Cats: Bringing Sanity to a Multi-Author Blog
Cats have always fit the definition of independent spirits. They do whatever they want whenever they feel like doing it. Training a cat to obey directions can feel like a waste of time because they will yield their freedom to no one. Hiring several writers to provide content for your small business blog can feel […]