Marketing Campaigns: Your Comprehensive Guide to Proven Strategies, Real-Life Examples, and Insights
Marketing campaign strategies shift alongside changing consumer demographics. We’ll look at how to plan and who to turn to for inspiration and help.
15 Digital Marketing Examples: Tactics to Inspire Your Strategy
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plenty of different tools and approaches to turn theory into action. How can you use it in a way that amazes your audience and makes […]
Understanding Target Market vs Target Audience: What’s the Key Difference?
Understanding the key differences between a target market vs target audience is an important step to creating a marketing and advertising strategy that works.
How to Calculate Your Customer Acquisition Cost (CAC)
In Digital Marketing, there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very […]
Can’t you Attract Buyers with the Power of Emotional Marketing?
Emotion is more than just the glue that holds meaningful human relationships together. It’s also an influential factor in modern consumers’ purchasing decisions. Here’s what you need to know to make emotional marketing work for you.
How to Optimize Your Content for Voice Search
Few trends have grown as rapidly and necessitated as many adaptations in Digital Marketing strategies as voice search. A technology that barely existed at the beginning of the 2010s is now in the hands of almost every American — and it can be activated by a touch or a single “hello”. The State of Marketing […]
4 Famous Rebranding Examples With Lessons Learned
Rebranding is a smart way to stay relevant in today’s market, but it can also be damaging if not done well. Find out how four famous companies fared with their attempts.
Why the 7 Functions of Marketing Are Essential Business Knowledge
If you want to succeed at something, you need a firm working understanding of the essential principles involved, and marketing is no exception. That said, the seven functions of marketing are a must for any marketing professional.
Brand Messaging: How to Create an Intentional and Strategic Communication for Your Brand
Brand messaging is the set of practices that define how a company will deliver its value proposition and communicate its business values. Based on the tone of voice, language, and core message, companies can define a specific way to convey their ideas to the public.
What Is a Customer-Centric Strategy And How to Build One
Digital transformation has completely changed the relationship between companies and consumers. Currently, to be successful in such a competitive and disputed market, it is essential to have the necessary resources so that the user experience with your brand is the best it can be. Thus, the concept of Customer-Centric is gaining more space within different companies. With actions aimed […]