How brands can benefit from audience participation, too

Last week we posted some findings from a research article that showed that media organizations who use Rock Content get (...)

Ion Interactive Writer

Aug 1, 14 | 2 min read

Tackling Goliath: Tips For Small Businesses Doing Event Marketing

In pop culture, there is no bigger event than the San Diego Comic-Con. The four day event has grown from it’s humble b(...)

Ion Interactive Writer

Jul 28, 14 | 4 min read

Study: Social Network Audience Reaches Brands More Via Mobile

New research shows that mobile users are more likely to interact with brands than PC users, according to a new study fro(...)

Ion Interactive Writer

Jul 23, 14 | 1 min read

Making SEO Work For Your Brand

Your brand can produce the greatest blog post, infographic or white paper ever, but if it isn’t picked up by search en(...)

Ion Interactive Writer

Jul 21, 14 | 5 min read

The 7 Habits of Highly Influential CEOs

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, b(...)

Ion Interactive Writer

Jul 17, 14 | 6 min read

The 7 Habits of Highly Influential CEOs – Part Two

Executive influence has never been more important. As the marketing world continues to evolve faster and faster, busines(...)

Ion Interactive Writer

Jul 17, 14 | 6 min read

Adidas, Nike see unprecedented results with World Cup content marketing campaigns

Both Adidas (official FIFA partner) and Nike released numbers Monday related to their World Cup ad campaigns. Nike highl(...)

Ion Interactive Writer

Jul 14, 14 | 3 min read

Choosing Widgets for Your Mortgage Content Website

Mortgage widgets are tremendously resourceful tools that can attract visitors to your website and keep them coming back.(...)

Ion Interactive Writer

Jul 12, 14 | 3 min read

Writer Rant: I’m a Freelance Writer and Now I Hate Writing.

Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this wee(...)

Ion Interactive Writer

Jul 11, 14 | 3 min read

World Cup Brand Watch: Inside the Adidas Massive Marketing Effort, How a Betting Company Won Big and Kraft Gets a Piece of the Action

The fact that Adidas is one of the major players at the World Cup (including its role as an official sponsor) is a well (...)

Ion Interactive Writer

Jul 9, 14 | 3 min read