What Is Affiliate Marketing & Why It’s Time To Introduce It To Your Marketing Strategy
Affiliate marketing is a way to share your insight into the quality or usefulness of various brands and earn a commission when your site visitors complete an action with that external brand.
Shock Marketing Campaigns: Good or Bad Idea?
A little boy screaming with a clear plastic bag pulled over his head. A little girl pushing a canary through a meat grinder. A man with multiple bloody knives stabbed through the middle of his chest. While this may all sound like a parade of horror, it’s just another day in the world of shock […]
Where to Put SEO Keywords: Stop Using the Same Keywords on Every Page
Search engine optimization is so much more than simply knowing where to put SEO keywords in your web content. While that’s definitely important, you have to go well beyond that by selecting all the right keywords for each page. If you’re simply using the same keywords for all the pages on your website, then you’re committing a […]
Style Matching: How AI-Powered Tools Help You Find Perfect Freelancers
The freelance gig economy has changed how businesses hire writers, and artificial intelligence is changing how businesses find freelancers. Advanced AI algorithms now have the ability to match businesses and freelance writers who should be good matches for each other. The Challenge of Finding Good Freelance Writers Finding good freelance writers goes beyond ensuring someone has read Strunk’s […]
The Ultimate Guide To Marketing & Sponsorship
Incorporate sponsorship into your marketing strategy and increase your brand’s reach, reputation, and competitive advantage.
The persona definition guide to producing relevant content
A persona is a fictionalized character of a person you want to utilize your company’s products or services.
When you create a persona, you begin to understand who they are and what the motives are that will lead them to purchasing your product.
The Six Most Important Questions to Ask to Define the Scope of Your Content Strategy
A winning content strategy requires you to ask yourself some defining questions. It all comes down to asking yourself and your team these 6 questions to define the scope of your upcoming content journey.
Time Management: 16 Tips to Boost Your Productivity as a Freelancer
Learning how to improve your productivity as a freelancer relies on your ability to manage your time and develop time management skills that will last for your entire career.
How to Conduct a Google Ads Audit in 5 Efficient Steps
Gain a detailed review of how your Google Ads account is working and where changes need to be made by conducting an audit in five straightforward steps.
How to Balance Freelance Work with Your Full-Time Job? Check Out 15 Tips
Learning how to balance freelance work with your full-time job is an important part of making sure you are doing the best work you can and getting the benefits you need to build up your freelance career.