B2B Marketing 2024: Essential Trends for Marketers
Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes. What follows depends on your approach. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to […]
Don’t Be Afraid to Get Your Hands Dirty: The Value of Brainstorming
If you’re like most writers, your love affair with words started long ago, maybe way back in grade school. From those early days of brainstorming ideas for stories and essays, you’ve honed your craft and learned to play with language in creative ways. Remember looking with wonder at your first reading book? Those pure white […]
Making Time for Pokemon: Creative Ways to Find Time for Fun During the Workday
As a freelance writer, you may put in 8 hours or much longer to meet clients’ deadlines. However, like most jobs, if you keep plugging away at a task without taking breaks and relaxing, there is likely to be a decline in quality. That’s why you, as a writer, need a break now and then. If […]
Herding Cats: Bringing Sanity to a Multi-Author Blog
Cats have always fit the definition of independent spirits. They do whatever they want whenever they feel like doing it. Training a cat to obey directions can feel like a waste of time because they will yield their freedom to no one. Hiring several writers to provide content for your small business blog can feel […]
Using Content and Social Media to Amplify Offline Events
Both content marketing and event planning involve creating an experience for users. The goals often overlap as well. Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Tailor Your Plan to the […]
Unlocking Success with Effective Marketing Planning
Have you ever wondered why some businesses thrive while others struggle? The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. It’s like a roadmap guiding your business toward its objectives, uncovering the most efficient paths, and helping you avoid unexpected […]
Elevate Your Strategy: Mastering the Art of Marketing Planning
Are you struggling to elevate your brand awareness and drive revenue through effective marketing? You’re not alone. Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. Indeed, the solution lies in efficient marketing planning. Marketing planning is […]
Crafting a Winning Marketing Plan: Your Blueprint for Business Success
Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Despite the need for marketing, did you know that approximately 50% of small businesses […]
Exploring Marketing Advice Fails: Learning from 8 Mistakes and Their Valuable Lessons
You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. But just because you’re spending hundreds of millions or more on reach doesn’t mean you’re delivering a billion-dollar strategy. Most importantly, you don’t need a multi-million-dollar ad budget to create […]
Strategic Content Planning: Budget Insights for Business Success
With a new year comes thoughts of growth. In today’s digital world, that means a workable content marketing strategy. Content marketing involves creating online search-engine optimized (SEO) material. The objective is to improve your brand’s internet presence and build interest in your target audience. Content marketing only works if it meets two critical standards. First, […]