Using Content and Social Media to Amplify Offline Events
Both content marketing and event planning involve creating an experience for users. The goals often overlap as well. Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Tailor Your Plan to the […]
Unlocking Success with Effective Marketing Planning
Have you ever wondered why some businesses thrive while others struggle? The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. It’s like a roadmap guiding your business toward its objectives, uncovering the most efficient paths, and helping you avoid unexpected […]
Elevate Your Strategy: Mastering the Art of Marketing Planning
Are you struggling to elevate your brand awareness and drive revenue through effective marketing? You’re not alone. Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. Indeed, the solution lies in efficient marketing planning. Marketing planning is […]
Crafting a Winning Marketing Plan: Your Blueprint for Business Success
Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Despite the need for marketing, did you know that approximately 50% of small businesses […]
Exploring Marketing Advice Fails: Learning from 8 Mistakes and Their Valuable Lessons
You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. But just because you’re spending hundreds of millions or more on reach doesn’t mean you’re delivering a billion-dollar strategy. Most importantly, you don’t need a multi-million-dollar ad budget to create […]
Strategic Content Planning: Budget Insights for Business Success
With a new year comes thoughts of growth. In today’s digital world, that means a workable content marketing strategy. Content marketing involves creating online search-engine optimized (SEO) material. The objective is to improve your brand’s internet presence and build interest in your target audience. Content marketing only works if it meets two critical standards. First, […]
Unpacking Key Content Marketing Trends for 2024
These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. […]
Elevating B2B Success: A Deep Dive into Customer Experience Excellence
The whole B2B customer experience has changed, and companies that haven’t realized it or done anything about it will be left behind. So, for companies who really want to outsell the competition and provide an excellent customer experience, the questions are “Why does customer experience matter for B2B?” and “How to improve B2B customer experience?” […]
A Comprehensive Guide to B2B Advertising Strategies in 2024
With a new year on the horizon, it’s time to consider B2B strategy. A new year brings with it escalating trends and shifts in thinking that you need to consider. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. Forty percent admitted to playing three […]
Demystifying SaaS: Key Statistics, Trends, and Insights
Software as a service, or SaaS, is a huge industry that grows more each year. In fact, the SaaS industry is worth over $195 billion. This growth means that those in the SaaS industry need to be aware of statistics and trends that shape the future and can help them stay ahead of competitors. As we move into the […]