What is Referral Marketing and how does it help increase your sales?
A referral marketing strategy not only helps you gather customer feedback, but it can also help you boost your sales and grow your brand.
Everything You Need to Know to Succeed with Cross-Channel Marketing
Succeeding in today’s competitive digital world means meeting your customers where they live, and these days, that could be just about anywhere. A good cross-channel marketing strategy is the key to nurturing leads and building lasting relationships with today’s consumers.
Perfect Your Marketing Campaign with Thorough Negative Buyer Personas
Figuring out what your ideal customer is like is only part of the process of creating a winning buyer persona strategy. You also need to know how to identify a bad fit for your products and services.
Marketing Attribution: What You Need to Know
For those looking to enhance their marketing efforts, marketing attribution is essential. Learn all about it in this blog post.
13 Best Co-Branding Examples from Major Companies
Bringing two brands together for a special offer or promotion can be an incredibly powerful way to harness the buying power of two audiences. Here are a few examples of companies that did co-branding right.
Want to Optimize Your Videos? Read our YouTube Keyword Research Guide
Knowing which keywords can attract more people to your channel is essential to your success. That’s why you need to learn how to do smart YouTube keyword research.
Omnichannel vs Multichannel: The Differences you Need to Know
The customer’s journey is a difficult one to pinpoint, and businesses today must be prepared to tackle more than one marketing channel for the best customer reach. This is where omnichannel vs multichannel strategies come into play.
Don’t Be Afraid of Change! Here are 18 Google Analytics Alternatives [2022]
Yes, there are alternatives to Google Analytics. In this blog post, we’ll take an in-depth look at these platforms and highlight the features that make them stand out.
6 B2B and B2C Buyer Persona Examples You Can Use In Your Business
When developing any kind of strategy, you must know precisely the people you are targeting. Working with buyer persona examples is the best way to go about it. With this valuable resource, you are able to visualize exactly who your audience is and how to satisfy their specific needs. Your strategic efforts may differ vastly, […]
Content Personalization: Learn How to Create Tailored Experiences for your Audience
As the story goes, it was just over 100 years ago that Henry Ford announced at a company meeting that his customers could buy any color car they wanted, as long as it was black. Leaving aside the veracity of this anecdote, we can say that the way we understand and deal with consumers has […]