Contractor Marketing: Strategies to Grow Your Customer Base in 2022
How is your contractor business doing? Are you getting plenty of leads? Are your sales good? If not, you may be lacking a sufficient digital marketing strategy. Learn a few contractor marketing strategies that have been shown to increase leads and sales.
How Email Bounce Rate affects Email Deliverability (and What You Can Do About It)
Bounced emails can have a direct and negative impact on your overall sender reputation and ability to deliver emails into your recipient’s inbox. Learning what email bounce rate is and how you can reduce this metric is imperative to getting the best results for your marketing efforts.
The Complete Guide to Performance Marketing Strategies for Your Brand
Performance marketing can help your brand get the most out of your advertising and digital marketing campaigns without costing you more than your return. Learn about what performance marketing can bring to your business and how to apply it to your initiatives.
How do you calculate Exit Rate? How is it different from Bounce Rate?
Exit Rate is all about people leaving your site after viewing any number of pages on it. In this blog post, learn how to calculate your exit rate and use the data to benefit your marketing strategy.
Creating a Human-First Data Experience to Build Connections with Customers
Trust is the foundation of any good business-client relationship, so how you use your customers’ sensitive data matters. Here’s how to cultivate a human-first data experience that strikes an excellent balance between practical and respectful.
When to Apply SWOT and PEST Analysis for Best Results
When planning a new project, thorough preparation is the key to success. SWOT and PEST are two of the most widely-used, efficient planning methods out there. However, there are definitely times one is a better fit than the other, so it’s critical to understand the difference.
How to Meet Your Ongoing Business Goals with Trade Marketing
A successful marketing campaign is about more than just appealing to everyday consumers. It’s also about selling third-party retailers on the benefits of partnering with you and stocking your products. A solid trade marketing strategy is the key to accomplishing both.
Does Branded Content Marketing Work Better Than Traditional Marketing?
Compared to traditional marketing techniques, branded marketing offers your business a chance to stand out in some compelling ways. Here’s a closer look at what you need to know to make it work for you.
Brand Activism: How Taking a Stand Can Help Build Your Brand
Brand activism and social good campaigns are popular as of late and have the potential to benefit your brand overall. Where are you at in terms of brand activism?
What is Total Cost of Ownership (TCO) and How to Calculate it
It is necessary to spend money to get new infrastructure items, products, or systems to optimize business results. However, it is not always easy to perceive the actual amount of money needed for the acquisition. That’s why companies should be aware of the total cost of ownership (TCO). Managers must analyze this metric before every new […]