Why Outbound Lead Generation is Still Crucial in Marketing
The average modern consumer is exposed to so much advertising that it can be challenging for individual businesses to stand out. Inbound marketing gets a lot of attention these days, and with good reason, but outbound lead generation is still an essential part of any complete marketing strategy for some excellent reasons.
Improve Your Email Marketing Strategies with Powerful List Building
Being able to segment and target key groups of your audience is important to personalizing messages and moving your prospects through the buyer’s journey. List building helps ensure that you have more control over your email marketing efforts and can monitor and improve your conversions.
What is a Perfect Blog Post? Example + 5 Steps to Create One
Creating blog posts that perform can seem like a game of roulette: sometimes you win, most times you don’t. But by employing the right strategies, you can increase performance consistently and turn gambles into sure bets. See how we do it in this blog post example.
Are Controversial Ads the Key to Effective Brand Building?
They say there’s no such thing as bad press, as even bad press gets people talking about your brand. But how true is that really? Are there any benefits to controversial advertising, or is it better to stick to the straight-and-narrow with your marketing efforts?
The Most Important Differences Between First-Party vs Third-Party Cookies
Marketers have used both first- and third-party cookies to track user behavior for a very long time now. But with a genuine cookieless future on the horizon, what types of cookies are used (and how) may change soon. Here’s what you need to know.
10 Reasons to Use Social Media for Your Blog Strategy
Social media channels can bring several benefits to your blog — not only to distribute content but also to create meaningful conversations with your audience.
Find out How to Grow Blog Traffic Faster with Compounding Blog Posts
Compounding blog posts are a highly effective way to grow blog traffic for your business, but creating them takes forethought and intentionality. Learn what compounding blog posts are and gain strategies for creating them more often.
Geofencing Advertising: A Brief Getting Started Guide with Examples
Geofencing advertising offers an excellent opportunity to reach local customers and deliver special, personalized promotions to them directly on one of their most valued possessions: their smartphones.
What is Micro-Content? [+ Examples of the Best Types]
Integrating micro-content into your content marketing strategy helps you get your message in front of audiences quickly. Learn more about the best ways to create micro-content that converts.
How to Build Social Media Personas for Your Business
Social media personas can help your brand more authentically reach your targeted audience.