Micro vs Macro-influencers: Which is Best for Your Brand?

Collaborating with social media influencers can really enhance your ongoing digital marketing efforts, but a good candidate doesn’t necessarily need millions of followers to make an impact. Here’s a closer look at the benefits of partnering with micro vs macro-influencers.

Social Branding: What it is and How to Create Yours

As a marketing expert, you should know what social branding means, and how you can help create an effective social branding strategy to help your company grow on social media. Learn more about this in our article.

Understanding the Challenges of Getting High-Quality Talent

The COVID-19 pandemic and associated economic disruption has created a complex labor environment where high-quality talent is very hard to find across many sectors. Here’s what to know about the hiring crisis, and how your company can navigate it.

Pros and Cons of Hiring Freelancers

To hire freelancers or not hire freelancers—that is the question. The right content creators can help elevate your project and even save you money. But is it easy hiring quality freelancers? Will the pros outweigh the cons? Often the answer to both those questions is yes. Yet it’s still important to look at the big […]