How the Right Hidden Text Can Benefit Your SEO
Hidden text is the type of text in your website that is invisible or unreadable. It can be used to manipulate Google’s search rankings or as a helpful tool to boost your SEO strategy.
18 Content Marketing Tools that are Worth Trying Out
Tools alone can’t replace a solid business strategy, but they can certainly improve the way you conduct different processes. And the content marketing tools we’ve listed here are among the best in the market.
The Guide You Need to Understand Keyword Match Types in Google Ads
Creating parameters that define when your ads are shown is a key component of ad spend management. In addition, it ensures your content is presented to the right audience at the right time.
What is Keyword Mapping and How Do You Do It?
Planning your keyword strategy is an important part of optimizing your website. Plus, it makes content creation a much easier task.
How to Become a Content Marketing Specialist?
Content marketing specialists are responsible for the content produced for digital marketing campaigns. They do that by making sure that the goals of the campaign are being followed. If you’re looking for a new career, becoming a content marketing specialist is definitely an exciting opportunity.
Understanding Rich Snippets: Examples + How To Get Them
Rich snippets are Google search results with additional information. This extra data — which can include ratings, product prices and release dates — makes your content stand out and boosts organic traffic.
Top 10 Conversion Rate Optimization Tools to Consider in your Strategies
Conversion rate optimization is the process of turning as many leads into customers as possible. While it would be nice to be able to wave a magic wand, we’ve compiled a list of the next best thing. Check the top 10 conversion rate optimization tools available today.
7 Common SEO Mistakes That You Want to Avoid Right Now
Simple mistakes add up to big losses when it comes to your search engine optimization strategy. By knowing these problems, you can easily help adjust your campaigns.
6 Essential SEO Skills That Every Digital Marketer Needs to Embrace
Search engine optimization remains one of the most important aspects of creating an online presence. Having and developing specific skills can make your efforts even more effective.
Should you Consider Increasing Dwell Time for your SEO Strategy?
Dwell time is the amount of time spent by a person from the time they leave a search engine query to go to your page and then back again to the search engine.