8 Digital Marketing KPIs to Measure in 2024
Digital Marketing KPIs help companies achieve their best results through measurement. They are fundamental to measuring campaigns with quality and accuracy. These indicators show the performance of the actions defined in the strategy, so it’s possible to have a broader view of what the efforts are generating. There’s a large selection of KPIs to help us detect […]
Emojis, Memes, and GIFS: When and How to Use Them in Your Content Marketing
You may regularly pop an emoji or three into your personal emails, or send a GIF or a meme along to one of your chums. These visuals are fun, easy to use, and tops for getting a few laughs. Certainly they can be just as effective for adding a boost to your content marketing—as long […]
Should You Offer Visual Content Service To Your Digital Marketing Clients?
Visual content is the future of digital marketing. Creating stunning graphics, videos, and other deliverables is an excellent way to boost their social media campaign strategies.
7 Strategic Marketing Goals, How to Reach and Measure Them
These goals are the objectives that a business or brand defines as most important. With them, your marketing team can better develop precise strategies and tactics that will have a higher chance of reaching success.
Your Company Needs Brand Awareness — Here’s Why
Many of the world’s companies focus too much on the Digital Marketing aspects of marketing and don’t invest enough in brand awareness. While digital is a critical component of marketing, branding is essential for creating real growth at any company. And it operates on an entirely different level than lead generation, so central to Digital Marketing. Branding functions on […]
8 Healthcare Marketing Experts to Work with This Year
Although traditional marketing still has its value, your overall strategy simply isn’t complete until you’ve mastered digital and content marketing, as well. But if your healthcare practice or facility is like most, your already busy team will need a lot of help generating all of the assets you’ll need. You need optimized, keyword-rich copy for […]
5 Marketing Strategies to Increase Student Enrollment
A solid search engine optimization (SEO) strategy is more than an asset in the digital age. It’s vital to helping any business, individual, or organization reach its target audience, and educational institutes are no exception. This will especially be true in 2023 and beyond. Many prospective students still want and value a good education. However, […]
How to Create an Effective and Informative Brand Identity
Determining who you are in the world takes a lot of time and energy, and the same goes for both your personal reputation and your business endeavors. Building a brand identity is like an amplified version of building a personal reputation, but with much higher stakes. A strong brand allows your company to be recognized […]
Omnichannel Marketing: A Comprehensive Guide for 2024
Omnichannel marketing is not just a buzzword, but a necessity for any business that wants to remain relevant and competitive in a crowded market. With so much competition, you must devise efficient and effective strategies for standing out and truly connecting with your customers. Thanks to omnichannel marketing you can cater to your customers’ preferences […]
Healthcare Marketing in 2024: The Guide to Ethical Advertising
Medical brands must navigate a mountain of ethical issues when creating marketing strategies. Healthcare marketing involves delivering healthcare information across different channels, such as social media, SEO, paid ads, and websites. The goal is to promote certain medical services, focusing on outreach and patient education. Healthcare marketers walk a fine line, though. The information they […]