What are Tags on Youtube? Increase Your SEO by Creating the Best YouTube Video Tags
Tags are words and phrases you can add to your YouTube videos to give valuable context to the platform and help viewers find your content.
Macro vs. Micro Conversions: What They Are & Why They Matter in Sales
The customer journey is filled with many different stops along the way — both small and large. Understanding macro and micro conversions is just one part of ensuring you’re reaching your campaign goals.
Data-Informed vs Data-Driven: What’s The Difference?
Businesses rely on data to formulate growth strategies. A data-informed and a data-driven business are two unique approaches to leveraging data to make your brand stand out.
Contextual Content: a Powerful Approach to Captivate your Audience
Contextual content is a smart way to offer the right content to the right audience at the right time. It’s a relevant piece of blog post, ad, video or even interactive quiz that perfectly fits the user’s need.
SEO vs PPC: Can Different Strategies Work Well Together? Which One is Better?
SEO vs PPC does not have to be a dispute. Organic and paid traffic are important in any strategy, but results can be maximized if you know how to combine the two methods.
Learn How Crawlability and Indexability Improve your Website
Crawlability shows how well a search engine (like Google) can access and read your site’s content. If your business is not paying attention to it, you may never conquer good positions on search engine pages.
It’s Never Too Early to Start! Learn How to Create a Holiday Marketing Campaign
Holiday marketing campaigns can be part of a great strategy to engage customers in one of the most electric times of the year.
Direct even more Marketing Actions to your Persona Using the Empathy Map
One of the major challenges for companies is to know their audience thoroughly. The more you know about them, the better segmented your business becomes. The Empathy Map is the tool that allows this approach. It puts the company in the right direction to run campaigns, develop products, and execute actions.
Learn How and Why Brand Monitoring Matters for your Business
Brand monitoring is a strategy that involves tracking different channels to discover how, where and when your brand is being mentioned.
Understanding the Loyalty Loop and How Businesses can Benefit from it
The Loyalty Loop is a way of optimizing a Marketing Funnel to work specifically with already converted customers. Learn more about it in this blog post!