What’s Google FLoC and How it Will Change the Future of Web Advertising
Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by clustering large groups of people with similar interests. But what role will this program play in a privacy-first world?
How To Find Qualified SEO Leads and Guarantee the Success of your Business
SEO leads are potential buyers that discover your products, services or website via search results. In this blog post, learn how to get and convert them into clients.
What are the Worst and Best Practices in Content Marketing?
In content marketing, there are things that you do that can harm your business or boost your results to the next level. In this blog post, we will cover some of these actions.
H1 vs H2 vs H3: What’s the Difference Between Them? Learn it Here
Header tags are what keep your content away from absolute chaos in terms of visual organization. They are also what Google likes to see when its spiders are crawling through your content.
What is a Brand Promise? Check Out Our Tips to Build One
A brand promise is a statement that reveals what consumers can expect from a brand every time they interact with it.
Google Analytics Tips and Hacks That Every Marketing Professional Needs to Know
Google Analytics is a web analytics source that tracks and reports traffic to aid marketers in understanding their customers in a more complete manner. Learn how to get the most of this tool with these tips and hacks.
.ORG vs .COM vs .NET: Learn the Difference Between These Domain Extensions
On a technical level, there is no difference between these domains. But there are important particularities that you should be aware of to choose the best extension to your business.
Data Silos Are A Problem For Your Business. How To Get Rid Of Them?
Data Silos accumulate in each department’s software, preventing other departments from accessing the information. As a result, transparency, productivity, and communication suffer. But there are effective solutions to protect your organization from them.
Digital Marketing And Privacy: A Guide To Handle The Topic With Excellence
Data is gold in the digital marketing landscape. But as privacy laws rise, the need to adapt to new ways of collecting and dealing with data becomes more pressing.
CCPA vs GDPR: Similarities And Differences Explained
Both laws cover any data that relates to an identifiable person, but they differ very much when it comes to scope and territory.