Rock Content Makes Latka 250 Fastest Growing SaaS Company List
Since 2013, we’ve raised $12 million to grow faster and build out our 400 person team to better serve you. Today, over 2 thousand of you use our tools and many of you have upgraded to our new product offerings giving us a very low customer churn rate. Thank you! As we’ve grown, our CEO, […]
Brand compliance: what it is, advantages and 4 strategies to apply
Brand compliance means establishing alignment and consistency for your brand so that all strategies convey a single message. As in the definition of compliance itself, it is necessary to adapt to some rules to avoid unexpected situations. If the company manages this issue, it gets more integrated into its actions.
Brand affinity: what is it and what are the secrets to build a loyal audience?
More than being well-known, a brand needs to create bonds with its target audience. For this reason, competing for the audience’s attention and resources is an increasingly fierce mission. Therefore, you have to do more than attract consumers; you must delight them and create a close and healthy relationship.
Brand safety: what it is and how to protect your brand online
Brand safety is a set of actions to prevent the company from facing image problems in the digital world. It consists of strict and precise monitoring of its associated websites to guarantee the success of digital campaigns. It is important to know more about the subject to ensure the sustainability of the business.
Love Brand: learn from the most loved brands in the world
Consumers can love brands. When they identify with the brand’s personality and the lifestyle it represents, they can become its strong supporters. It is this affectionate connection that love brands create with consumers. Let’s understand better how this happens.
Building Brand Trust: What’s The Real Impact Of Trust On Marketing And Sales
There’s a reason that brand awareness and brand trust are so important in every industry. Brands tell consumers what they can expect from a product, and consumers remember the brands they like — and don’t like. When considering making a purchase, 81% of buyers think about the brand and assess it as either a reason for […]
12 Best Marketing Tools for Brand Awareness
The marketplace is more competitive than ever before. Consumers don’t just search Google anymore — they look for brand familiarity. If they’re not familiar with who you are and what you have to offer, they’ll pass you over for a brand that they are more aware of. It’s why a brand awareness campaign is absolutely […]
The Role of Emotion and Storytelling For Brand Building
Every brand has to be built, and there are countless tools to do so. However, one of the most powerful is to use emotions. Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. This part of brand building depends a lot on psychology as well […]
What Are Branded Keywords And Why They Are So Important for Content Marketing?
Branded Keywords are keywords that leads use as a shortcut to search for information close to the conversion and, therefore, require an efficient strategy. Knowing how to define your Branded Keywords, and create a good strategy around them, is fundamental to your Content Marketing strategy.
Brand Positioning Guide: How To Consolidate Your Company’s Strength In The Market?
Brand positioning is not an immutable aspect in companies’ strategy, but it must be consistent with the values propagated by the organization and aligned with the main elements of a brand platform: typography, colors, images, graphic elements and tone of voice, for example.