The Best Online Marketing Strategies To Try In 2022

The year 2021 threw a curveball at us. No one was expecting such shake in our foundations, for people and companies alike. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. Using the internet to promote a brand and reach the public will be more relevant to […]

6 of the Best Creative Content Marketing Examples for 2022

We know that content marketing is all about creativity. It consists of meeting the needs of prospects in a surprising and different way, by creating unforgettable pieces. That’s why it’s so important to know how we can be creative to boost results, which means increasing conversions and revenue. A good way to improve your production […]

Global Branding: How to do Global Brand Management

What if you could consider the whole world as your operating market?  Without borders for branding, your company could reach people from many different countries and cultures. Do you like the idea? Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly […]

What Brand Journalism is And How Companies Are Using This Strategy

We’re in the content era. Content now is as valuable as the products themselves. That’s why brands are investing a whole lot of money in it.  Content Marketing has helped companies understand how to plan their communication, produce at a large scale, and distribute pieces everywhere. To keep going, marketers had to think of new ways to […]

The Role of Artificial Intelligence in Marketing

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it.  In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. Artificial Intelligence in Marketing is one of the most prominent examples of that right now. With strategies focused […]

What Is Value Selling And Why Is It So Important

Why is Value Selling important?  To answer this question, it is necessary to first understand why selling services in the B2B market is so challenging. This type of customer has difficulties understanding how the product on offer can solve their problems, which creates obstacles in negotiations. The whole process can be made easier if the […]