What Is Engagement Marketing And How Your Brand Can Use It
Engagement. This has been the keyword in the marketing world for some time. In the Digital Marketing context, the term refers to how consumers interact directly with the brand through different actions, such as clicks, likes, comments, and shares. This is important not only to increase the company’s reach and relevance in the Internet scenario but also […]
The 4 Best Marketing TED Talks to Inspire Your Career
Digital Marketing is a segment that demands a constant search for ways to improve your work to stand out. But with a work routine that is often rushed, it’s not always easy to stay on top of what is currently relevant. One way to keep yourself updated is by following the TED Talks about marketing. That’s right; […]
How Customer Lifecycle Management can increase your company’s engagement
Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. But what does CLM mean, and what does it have to do with Digital Marketing? The customer lifecycle process consists of managing the segments of the customer journey in stages — from […]
Omnichannel strategy: a new consumer experience
The 4.0 consumer is becoming more demanding as the days pass. When buying from a certain brand, they want to have a good experience. They want to connect with the brand, and there is nothing better than figuring out that they can reach you through different channels: a social media platform, a site, a physical store. And […]
How to Refresh Evergreen Content to Reach a Bigger Audience
Building a Content Marketing strategy is an effort on multiple fronts. Attracting and engaging new leads demands following trending topics, talking about news in a specific area, and even updating the audience about what you are doing to bring better experiences to them. But it is also about a plan to create and refresh evergreen content that lasts. These […]
Reader loyalty: expand your recurring audience using these 7 tactics
Getting the reader’s attention is not an easy task. There is a lot of content available on the Internet, which means a war being waged for each person’s attention. In this sense, it is interesting to ask: how to gain the reader’s loyalty? How to apply resources in a way that ensures better experiences and […]
Conversion Rate Optimization: What Is It, How It Works & Top CRO Tools
Conversion is an essential part of Digital Marketing. Even if you use various digital channels, the transition from lead to customer is very likely to happen on your site. With that in mind, it’s important to create a strategy focused on optimizing website conversions over time to always achieve good results. The name of this strategy is […]
Boost your Content Marketing strategy with visual storytelling
Content Marketing is a powerful strategy to attract traffic and generate engagement. Among its possibilities, visual content is one of the most interesting to the audience. Because of this, choose visual storytelling as a tool is becoming more important. Statistics help understand the impact of visual content: the brain processes images 60 thousand times faster than any text. Thus, if […]
6 customer engagement strategies to increase your conversions
All CMOs can agree when talking about Digital Marketing is that numbers alone don’t matter much. If you can’t turn leads into converted clients, having a thousand or a million followers on social media doesn’t make that much of a difference. That is why marketing teams nowadays are eager to find a perfect customer engagement strategy. Being able to […]
Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire
In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. However, they end up putting aside a crucial portion of the audience: those who are already clients. Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable […]