How to plan and host a Virtual Meeting
The evolution of technology makes it possible for you to get together virtually with people who might not even be in the same country as you. Virtual meetings are becoming more popular each day, and trough this type of event, you can solve different problems: present a product to a client, trace your company’s marketing plan […]
How the quarantine impacted videos — and why you need a video marketing strategy
As we know, the Covid-19 pandemic imposed sudden changes in millions of people’s lives, which impacted the consumption of web content. Thus, comprehend how quarantine impacted videos is indispensable when planning your next marketing strategy. Content is essential to drive traffic, engage, and generate the conversions you need. Recently, this type of media has been even more important, […]
The best video marketing examples to use in your B2B strategy
For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Within a competitive environment, it can be one more way to differentiate your business from those […]
Boost your video marketing strategy with video tutorials!
You already know the deal: there is too much content out there, so you need to make sure you catch your target’s attention fast — and, even more so, you need to ensure your content actually provides the answer they are looking for. In many situations, all that can be achieved with a video tutorial. A […]
Human to human marketing: how to create a long-lasting relationship with your client
The best way to stand out in the market today is to give people what they want, and that is exactly the kind of approach that human to human marketing (H2H) offers. This is a kind of marketing that promotes closer relationships, made by people and for people. Some people might have thought that robots […]
Take your brand to the next level with Personalized Marketing
Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. Traditional media such as TV ads, billboards, and other less segmented formats are being rejected. After all, they are often generic and don’t communicate […]
What is Experiential Marketing and how are brands using it?
Experience. For some time now, this is the keyword behind every successful marketing campaign. Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through […]
What is a Digital Experience and why your company needs it
Have you ever thought about how your customer feels when interacting with your brand online? In a Google search, a social media conversation, and interactions with apps and websites, a digital experience sets a business apart from the competition. If you want to gain visibility and stand out through your Digital Marketing efforts, it is time to elaborate and […]
Shopping experience: what is and 8 tactics to delight your customers
The shopping experience is the complete set of perceptions that customers receive while purchasing a product or service, and even what they feel after the deal is closed. The shopping experience is about feelings, emotions, and sensations. Taking care of this strategy can help change your approach from “I want you to buy from me” to […]
4 tips to lead a world-class remote marketing team
The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. And why not! After all, remote working allows employees to spend less time commuting and more flexibility, leading to improved job satisfaction. For employers, it means improved employee retention and productivity and […]