What Is Conversion Rate And How to Calculate It
Every mission has a purpose, an objective that gives meaning to every action and decision taken. What is the purpose of your marketing strategy? Generate leads, win customers, or educate the market? The most important thing is not necessarily your strategy’s primary goal, but how close you are to achieving it. The best way to measure […]
What is Experiential Content and how your company can use it
The days when companies only informed their customers about their products and services are over. It’s no wonder the concept of Content Experience has become so popular. To succeed in such a competitive market and with increasingly demanding consumers, you need to do more than just a text or an infographic. If your e-commerce is planned to offer […]
The Long and the Short of it — and the implications for Content and Storytelling
If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in the B2B tech space, short-term sales activation (or lead gen, as we B2B marketers are used to call it) has always been the first priority. Enterprises invested most of the money in the short-term, bottom of […]
Customer retention: understand how to do it and its importance for your business
In theory, there is no doubt about the importance of customer retention strategies. After all, they are important for maintaining good business profitability. In addition to ensuring recurring sales, having a stable customer base means gathering more advocates for brands. That said, we are forced to acknowledge that, in practice, companies do not always devote […]
What is Digital Transformation and why companies need it immediately
The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns, producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. This brings companies’ administrative and operational capabilities to a new era of automation and optimization. With that in […]
What is Newsjacking and how to generate content through the buzz
Currently, it is imperative to innovate your Digital Marketing strategies if you want to be a reference in your field. One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. With the digital transformation, information becomes […]
How to optimize your content strategy with a competitive analysis
It doesn’t matter if you’re starting from scratch or optimizing an existing content strategy: knowing, understanding, and following what your competitors do is essential to making decisions that really deliver results for your company. And it’s important to note: we’re not talking about copying content that your competitors produce. The idea here is to make […]
The 6 best techniques to get more blog subscribers
A blog is one of the most important channels for the success of a company’s digital strategy. Through it, it is possible to attract potential consumers, make them more familiar with the solutions the business offers, and build authority for the brand. In addition to all of this, an effective blog is fundamental to email marketing. […]
How to Bridge the Gap Between Sales & Marketing
In the early days of my marketing career, I saw the sales team as the enemy. I started out working in a call center, a real boiler room atmosphere where the reps worshipped Gordon Gekko, and their favorite movie was Glengarry Glen Ross. They were seasoned reps, who saw me, the young marketing kid, too inexperienced […]
Brand consistency: what is it and how to build a strong brand
Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. Positioning aligned with values and identity is crucial. It allows the brand’s audience to recognize its characteristics more in each campaign. As logical as it is to maintain this consistency, it’s undeniable how challenging it […]