Attract, convert, and retain your audience with content development outsourcing
Content development outsourcing is a strategy companies use to reach as many people as possible with different types of content — blog posts, social media posts, videos, email marketing, etc. It allows you to keep up with volume and quality without compromising the marketing team’s time.
B2C Copywriting Tips That’ll Have You Writing Like a Pro
People are looking for you. They want what your company has to offer. They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. So how do they find you? How do you make yourself visible to prospective clients, to those people who are looking […]
How to create an editorial calendar to organize your Content Marketing strategy
We have seen different Content Marketing strategies coming up during the last decade. That means companies are investing time and resources to be more accurate in their actions. However, it is crucial to find the perfect cadence for delivering materials. On the one hand, being excessive is not worth it. On the other hand, a low frequency […]
Humor Marketing 101: Funny Marketing is Serious Business
Have you ever tried to research new content marketing techniques (or new products, services, recipes, lifestyle hacks, or home haircuts), but found yourself so disinterested in the content that your eyes glazed over and suddenly you were more focused on wondering whether a Care Bear or a My Little Pony would win in a dance-off […]
Planning Your B2C Content Strategy: How to Create Content That Attracts and Engages Customers
A wise grandpa once said, “failing to plan is planning to fail.” And while the mysterious author of this quote probably wasn’t talking about B2C content marketing, failing to have a plan in place for your content sets you up for wasting time, money, and resources on content that isn’t successful. And if that’s not a content […]
Humor in Social Media Marketing: How a Good Chuckle Can Increase Engagement
Laughter is the ultimate marketing tool. Its value has long been understood, as evidenced by early print ads, radio messages, and television commercials. Today, comedy’s greatest potential can be achieved on social media. From captioned memes to TikTok videos, humor in social media marketing brightens our days when we desperately crave distraction. In doing so, […]
Where Are All the Freelance Gigs? The Best Places to Find Writing Jobs That Pay
As a freelancer, you can stretch out in your own workspace. Wear pajamas on the job. (Just say “NO” to video chats!) Catch a mid-morning cycling class. Snack at your desk (I mean, in bed. Who am I trying to kid?) Razzle your cat, scratch your dog’s belly, or chat with your parrot while you […]
What Is a Ghostwriter? (And How Do I Hire One?)
We live in a world that feels busier than ever (COVID-19 notwithstanding). Our modern world is also always hungry for content. We see this in our personal lives with our Netflix binge-watching, but it’s true in business as well. There are more demands for content than there have ever been, and many businesses are struggling […]
Brand persona: differentiate your business with this strategy
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so. Confused? A company needs to learn a […]
Looking for Freelance Work? Learn How to Effectively Use Freelance Writing Job Boards
Freelance writing can be feast or famine, and getting started can take time. The very nature of freelance work means that clients come and go. If you’re at a point where you need to find more work, it might be time to find some new sources to draw from. Many freelancers have had great success […]