Having trouble to define your target market? Check our tips!
Learn about how to define your target market is the best way to get the best results in your business. Check it out!
How to define your brand’s tone of voice
A brand tone of voice is the way companies communicate with their audience, including the choice of words, the writing style and the emotional tone. Brands need to create their identity, and the way they communicate is part of that.
How to create B2B and B2C Personas and Map Content to the Buyer Journey
(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is an updated version) To succeed at Content Marketing (and marketing, in general), you must understand your audience. Content starts and sustains conversations with customers. But in […]
How to use video in email marketing?
Have you ever thought of using video in email marketing? This is a great way to increase your engagement rate and other results. Check it out!
10 Content Marketing KPIs To Keep Track Of In 2023
Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates. It also helps to build a positive and trustworthy image for your brand. But executing any plan is all about measuring and adjusting. […]
Marketing in a time of a crisis — getting ready for the rebound
Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies. It looks increasingly certain that it could bring a recession in 2020-2021 after going through a “normalization” period, as we’re noticing from the early signs of recovery in China. Unfortunately, what we’re facing is unlikely to be a typical […]
Effective client communication: 9 keys to make it right
Do you have an effective client communication? As successful as your company may be in acquiring and converting leads, this does not always translate into the ability to build positive, lasting connections. And without them, it’s impossible to unleash your market potential fully. This is why more and more companies are adopting measures focused on […]
Content Marketing For Technology Companies: 6 Tips To Run a Solid Strategy
Content Marketing for technology companies is a must to thrive in the digital world. Tech companies can benefit from content to explain better about their products and services. Here are the 6 main strategies to build a content marketing strategy for tech!
How to get stakeholder approval in projects
Let’s say you got your projects done, but you’re concerned about how to get stakeholder approval. If this process is usually hard for your business, don’t worry! There are several solutions you can try to improve your chances of success. If that stakeholder doesn’t approve your project, all your efforts towards building something worthwhile would have been […]
Managing client expectations: 9 tips to nail it
It’s impossible to lead your company to succeed without building a culture focused on customer relationships. Modern consumers don’t hide their preference for brands that offer quality experiences: a Walker study predicts that this factor should soon become more important than the price and product in the buyer’s decision process. As a potential key brand differentiator, providing high-level experiences should be […]