How to increase sales using Digital Marketing
Increase sales with Digital Marketing is possible if we make the choices for the best strategies. The right actions boost engagement, capture the target audience, generate conversions, and result in sales. Being an influential and well-known brand among your audience is something essential and positive. But you have to think about the progression of this work, […]
How to build a data culture in your company?
Knowing how to build a data culture is the cornerstone of an effective data-oriented strategy. This means making sure that analytics are part of your everyday life and that they influence your company’s actions and decisions. It is no secret that company culture can significantly accelerate and make innovative plans possible among all of its departments and […]
5 steps to define the scope of a project
Are lost tasks, unfocused meetings, and lack of tracking part of your everyday life? Your results can suffer if your work is not appropriately prioritized and organized. In any case, the first order of business should be to define the scope of a project. Have you ever heard of this concept? Not using a scope means being […]
Business Case Study: A Guide to Creating Captivating Customer Stories
Sharing case studies with your target audience is a powerful way to reinforce the value of your products or services. When well written as a captivating customer story, that value transfers over to the reader and helps them identify with the incorporated challenge. It will also show them solutions and potential outcomes that are successful. […]
How to trigger your users’ behavior: the psychology behind content
How to trigger your users’ behavior is crucial in marketing. This may sound counterintuitive but success in marketing strategy does not start with strategy. Rather, it should start with the context, being the context a deep understanding of your business objectives and your audience. There are no tactics without a strategy. And there is no […]
Strategy Models for Marketers — and Content Marketers
When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with strategy. We start with goals, and we stop with goals — without formulating a clear diagnosis, guiding policies, and actions. Or we nicely jump on tactics without even thinking about the guiding strategy. This article presents an […]
How Content Experience Will Evolve After Coronavirus
One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering […]
What Are the 12 Most Effective Types of Digital Marketing?
In today’s world, Digital Marketing has become an integral part of any successful business strategy. With its ability to drive traffic, attract clients, and build brand awareness, understanding the various types of Digital Marketing has become essential for businesses looking to succeed in the online space. If you’re new to Digital Marketing or looking to […]
What is data literacy and why should you invest on it
It’s not enough to acquire strategic data on your business or market. You also need to be able to read it properly. Have you ever heard of data literacy? When we think of literacy in general, most of the time it means being able to understand the written word. However, more aspects of life require a […]
8 Ways to Grow Your Freelance Writing Business (That Actually Work!)
Stop me if you’ve heard this one before: “Ready to get out of the rat race? Want to be your own boss, set your own hours and make untold piles of cash? Running your own freelance writing business is your key to freedom. Just follow my secret strategy and you too can …” Pitches like […]