What is a B2B Content Marketing Funnel?
Following the customer journey is a fundamental task for the company to keep an eye on the stage where each consumer is to approach at the ideal moment to close a transaction. The concept of the sales funnel, widely used by Sales teams, however, should be applied in other areas as well. When we talk […]
Digital Marketing ROI: what is and how to calculate it
One of the biggest difficulties that marketing professionals always faced is questioning about the results that the sector can generate for the company as a whole. That is, what is obtained as a return after certain investments? With Digital Marketing, however, this situation changed as it became possible to evaluate the gains of each action. […]
5 Content Marketing Buzzwords Writers Need to Know
Content marketing is the modern writer’s bread and butter. While writers are not expected to have a degree in or hands-on experience with digital marketing, it is important for them to know some basic marketing terms that will apply to the content they create for marketing campaigns. Below, I’ve put together a quick list of content marketing […]
4 B2B Content Marketing Examples to Inspire You
At first glance, it seems like B2B and B2C marketing strategies are the same, right? However, since the audiences are considerably distinct, your company must align the content and the approach of the strategy to fit the needs, pains, and interests of its prospects. One way to have an idea of how they differ is […]
How to create a Digital Marketing plan in 5 steps
Enjoying an excellent digital presence is essential to the results of any business these days. Digital Marketing is important to consolidate your image on the Internet and attract new leads and consumers. If you want to do so, it is necessary to act strategically. Although democratic, the digital environment is marked by competitiveness and fast-flowing […]
The 25 Best Digital Marketing Tools to Work With
Digital Marketing is a booming field with opportunities for companies who wish to gain more customers using the internet. But it differs from other more traditional methods of marketing not only in the way it reaches out to clients. Digital Marketing tools used to promote a business online are a major part of what makes […]
Turning One-Time Projects Into Repeat Clients: How to Get Long-Term Freelance Clients
Through the gig economy, you’ve become the master of your own destiny. You can work in coffee shops, by the pool, at the park, or virtually anywhere that inspires you to do your best work. But as enticing as working for yourself is, achieving complete professional independence means maximizing income. And the only way to […]
What is B2B Content Marketing ROI, and How Do You Calculate It?
How much revenue is content marketing adding to your company’s results? According to HubSpot trends — Not Another State of Marketing Report —only 35% of marketers said it is extremely important to understand the ROI (Return on Investment) of their campaigns. If you also find it difficult to answer, you are not alone: in a […]
38 Apps to Easily and Quickly Create Videos on Your Phone
Check out the top 38 apps for making free videos quickly and easily on your mobile phone! Did you know that by 2020, 82% of Internet traffic will be generated by videos? And that in the same year, it is expected that online video consumption will exceed that of TV? Incorporating videos in your marketing […]
B2B Content Marketing Platforms: 7 Tools to Try
You need to use a good B2B content marketing platform to create a successful campaign that reaches your potential customers. Meet the top 7.