Things to Know About Creating a Core Strategy Statement
Once you have created a core strategy for your brand, it is time to boil it all down to a succinct and memorable statement. Yep, you heard that right. You have to take all that information and sum it up into one powerful sentence, which is much easier said than done. But, by packing all […]
Massachusetts Freelancers Can Now Get Paid Family and Medical Leave: Will Other States Follow Suit?
Lately, freelancers have been finding themselves in the crosshairs of legislation that can simultaneously help one group and hurt another such as AB5 in California. The bill has been heralded as a victory by labor groups since the forced reclassification by companies like Uber and Postmates would grant more protections to drivers and other app-based workers who are facing […]
Get Directions: 5 Tips to Navigate Your Customer’s Journey
Tools today reveal the path customers take to your door like never before. This customer journey may have seemed disjointed and random in days gone–but no more. It’s defined and measurable through customer journey mapping. And I know firsthand that when I understand it, I can create a better customer experience to meet business goals […]
How to go From 7 CPW to $10,000 a Month By Saying “No”
It seems counter-intuitive, right? Aren’t freelance writers supposed to take whatever gigs they can get? Actually, NO! But when you see an attention-grabbing number like $10,000 or other nice even numbers like “an extra $500 a week”, your first instinct is that you’re being taken for a ride or that this particular participant in the […]
To Idiom or Not to Idiom
An idiom is an expression that has a figurative meaning that is different from its literal meaning, of course. You can use idioms, also known as colloquialisms, to add color to your writing. But should you? It depends. Idioms are like an inside joke in that they can help you create a relationship with readers who […]
What the Top 10 Content Marketing Hashtags Mean in the Industry
Hashtags make the marketing world go around. In 2019, marketing specialists SEMrush surveyed more than 1200 marketers around the world and reviewed more than 450,000 tweets, 700,000 blog posts, and hundreds of thousands of search queries to gain a better understanding of content marketers and producers. They sorted the information, and among other findings, determined the top […]
The Comma Has Been Around for More than 500 Years – Are You Using It Right?
Commas have been around since the 15th Century, yet a lot of people don’t know how to use them. Do you? Birth of the Comma When Aldus Manutius was printing books in the 1490s, writers used the slash mark / to indicate a pause in speech. Back then, the slash mark designated a short pause while a dot […]
Marketing in 2020: Content Marketing is dead, long live Content Marketing
Well, folks, 2019 is over! What a year it was for (content) marketers! I don’t think I’ve ever experienced such profound changes since I founded Rock Content in 2013. And 2019 was not the year of augmented reality, virtual reality, podcasts, algorithms, or any other brilliant cliché word that we marketers love so much. Blog, […]
Nature Versus Nurture: What is Most Valuable in a Writer
Deciding to hire a freelance writer is only the first step in the exciting process of beginning a writer/client relationship. Ensuring a positive outcome when it comes to selecting the right writer for your specific project will greatly depend on properly pairing a writer’s skillset and background with the desired outcome you wish to achieve. […]
The Evolution of Content Consumption: What Evolved Consumers Want in their Content
Today’s internet users have evolved tastes when it comes to consuming content. In the early days of the internet, visitors were willing to put up with slow speeds, static content and marketing that doesn’t interest them. Now brands need to offer sophisticated, personalized content to attract customers. The computer forever changed how we consume content. Perhaps most […]