Free Lynda.com Writing Classes Via Your Local Library
Lifelong learning freshens up your writing, prevents bad habits from getting too strong a toe hold, and even (according to Henry Ford, anyway) keeps you young. To Pay or Not to Pay (Hint: Not) If you’re a LinkedIn member, you may have seen ads on their site for their self-paced video courses, which they run under the […]
Best Films to Watch to Improve That Grammar
Sometimes you want to learn about writing but you are all read out. It’s time to switch gears and get your grammar from a flick. A flick, you say? Yes, dear reader, let’s flick the switch or flick your magic wand in the air. ‘Tis the season! Grab some popcorn covered in nutritional yeast and […]
Eight Industries Indirectly Impacted By The Gig Economy, And Why It Matters
These days it seems like everybody is talking about the gig economy. Although the Department of Labor has trouble quantifying the terms, media outlets are constantly focusing on the big stories. What is missing however are the small stories. How is the gig economy affecting the industries without well funded upstart corporations? How do these changes affect […]
What the Heck is Influencer Grammar and Why It Makes Any Matter
Did you know that there is a group on Instagram dedicated just to making the English language of Indonesian influencers correct? Yes, you got it. Grammar hounds of Southeast Asia, English Busters Indonesia #englishbusters are getting it done. With a Capital D, but grammatically correct. The group follows no one, but more than 97,999 Instagrammers […]
Grammar Apps for Adults
When is the last time you flipped through a grammar guide as a writer? Not in years? Well, shame on you! Just kidding. For most professional writers grammar wordbooks and paperback guides are long gone with the wind. Sure we all have “The Elements of Style” on the shelves, but considering you write wherever and […]
The History of The Modern Gig Economy
The workforce looks very different today than it did 20, 10 or even 5 years ago. Heck, when I graduated from high school, this job, freelance writing, didn’t even exist or if it did at all, it was very limited in its scope. I certainly knew nothing about it and didn’t even have a computer in […]
Does Your Mission Statement Align with Your Core Message?
Business owners, marketers, entrepreneurs, and advertising executives have one goal, and that is to attract clients through savvy marketing. What constitutes the practice of business messaging is ensuring each word aligns with your mission statement. What is a mission statement? A mission statement defines the business, its objectives, and the approach business owners use to […]
How Social Media has become the New ‘Social’ Mainstream Connection
Forget about person to person, eye to eye, and face to face contact. The new connection is all about who’s online and when. Our social media consciousness has amped up in the wake of our introverted ways of doing business. Oftentimes, users behind the screen feel more at ease in their relationships and conversations than […]
How to Create an Eco-Friendly Content Strategy
When one conceives of a green content strategy, this can take one of three directions—or even all three at once. Sound like a Princess Bride remash in the making? Let’s streamline and focus then, less we turn into a not-to-be-sought-after DVD in the five-buck-Chuck bin. When creating an eco-friendly content strategy, focus on the three Rs—recycle, reuse, […]
Understanding The Difference Between Content and Content Marketing
Though content and content marketing sound similar and are even used interchangeably by many, they are not exactly the same thing, though they do somewhat overlap. To put it more succinctly, the difference between content and content marketing lies in its purpose. The question that needs to be answered is: What is the motivation for […]