7 SEO Metrics That Every Marketer Should Pay Attention To

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perfor(...)

Ion Interactive Writer

Aug 8, 17 | 7 min read

Shorter is Better: Why Your Readers Prefer Simple Writing

Writers take note. In the world of content marketing, size matters. Regarding the size of the paragraph, the size of the(...)

Ion Interactive Writer

Jul 25, 17 | 3 min read

To Go Formal Or Keep It Casual: Choosing the Right Tone for Material

Sometimes your client is very explicit about the tone of writing that they would like to see used for a particular (...)

Ion Interactive Writer

Jul 25, 17 | 3 min read

5 Free Courses to Take to Excel at Freelance Writing

Ask an experienced content writer what he or she did to find success at freelancing and you’ll likely get the “How D(...)

Ion Interactive Writer

Apr 21, 17 | 2 min read

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

Sometimes the hardest part of a content marketer's job is coming up with fresh content ideas when it feels like you've w(...)

Ion Interactive Writer

Feb 1, 17 | 4 min read

How to build a lead generation campaign?

To have a fruitful lead generation campaign, some basic steps need to be followed. Now, if you want to go beyond that, w(...)

Ion Interactive Writer

Jan 15, 17 | 9 min read

How Content & SEO Marketers Can Help Each Other Be Successful

The dynamic between content marketing and SEO is interesting. While there has been overlap in responsibility and functio(...)

Ion Interactive Writer

Jan 11, 17 | 4 min read

What Marketer’s Can Learn From Wendy’s Recent Viral Social Media Moment

As social media seems to prove time and again, going “viral” isn’t necessarily something you can plan on – it te(...)

Ion Interactive Writer

Jan 5, 17 | 2 min read

The When, Where & How of Using GIFs in Content Marketing

It is very important to use GIFs responsibly, and sometimes this means sparingly – especially for the purposes of cont(...)

Ion Interactive Writer

Dec 21, 16 | 5 min read

How to Improve Your Content Marketing with Digital Branding

While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding(...)

Ion Interactive Writer

Dec 8, 16 | 3 min read