Black Friday: Customer Experience Should Be The Focus Of Your Social Strategy
According to a recent study conducted by Emplifi, the primary goal of social commerce strategies in the B2C market is revenue generation. But that alone is not enough.
Towards The Ultimate Content Marketing Solution: Welcoming WriterAccess to Rock Content’s Family
Today, I’d like to share some exciting news with our clients, our creator community, and our employees! I’m thrilled to announce that Rock Content has acquired WriterAccess, a leading talent marketplace with nearly 2,000 clients, and more than 500 agency partners. WriterAccess is a company that zoomed from zero to a leader in the creative […]
4 Marketing Automation Planning Tips To Organize Your Strategy
Anyone who has ever watched an episode of MasterChef has probably seen the jury chefs on the show scolding the contestants for a dirty and cluttered countertop. That principle of keeping your work environment clean and tidy doesn’t only apply to cooking. It is valid for any activity! And especially when it comes to marketing […]
How Rock Content’s Global Talent Created a Playstation Interactive Story for WIPO
A behind the scenes on how our global team created an amazing interactive experience and how working remotely could help us improve collaboration between different cultures and languages.
91% of People Want Brands That Demonstrate Their Positive Actions on the Planet — Green Marketing as a Necessity
Green Marketing is a practice that has gained increasing prominence due to the growing concern about adopting more sustainable practices.
Communities and Creators Will Support Your Marketing Strategy in 2022
In the 4th century B.C, Aristotle wrote in his book Politics: “Humans are social animals by nature”. Many other philosophers throughout history supported the truth behind Aristotle’s statement. L.S. Vygotsky acknowledged this in Sociocultural Theory of Human Learning and Marshall McLuhan said new communication technologies were building a “global village”. We thrive in communities. Since […]
According to Google, Your Page Will Be Deindexed If Your Site Is Down For a Couple of Days
See what John Mueller, a Google Search Advocate, stated about this, understand how to avoid having a page deindexed and the possible impacts of a deindexed page on Google Search.
Google’s Year in Search 2021: What Marketers Need to Know about Trending Topics in the U.S.
The Holiday season is a time full of traditions, not only in our personal lives but also in the marketing universe. Platforms and brands are in endless recaps of the most important events—and Google has joined that trend. Taking advantage of its colossal bank of information on everything that users search online, Google launched the […]
The Content Secret Behind The Top 10 YouTube Culture & Trends of 2021
With the Holidays closer, it looks like every platform is making a recap of this year’s best trends and contents—and YouTube, of course, is no different. The giant video platform launched a Culture & Trends site where users can learn more about the Top 10 Videos and Creators of 2021. YouTube was not the only […]
What Spotify Wrapped Can Teach About Successful Marketing Strategies
How Spotify Wrapped made the platform grow 21% in downloads (and how you can do that as well)