TikTok, Snap, and Pinterest Challenge Marketers To Make More Creative Ads
This year saw the growth of new players in the world of social media. TikTok, Snapchat, and Pinterest are gaining attention among marketers. And in light of so much growth, 2022 will likely challenge marketers to diversify and get more creative with how they do social advertising. This week, Rock Content will begin to publish […]
If Gen Z Doesn’t Buy Into Traditional Marketing, How Can We Reach This Golden Public?
On the last Black Friday, Generation Z (ages 9-24) proved to spend more money than any previous generation. But, at the same time, data show that brands are losing opportunities to sell to these young people. Want to know why and how not to lose those sales? Follow this post. According to the latest survey […]
Rock Tonight Episode 01 – How Content Marketing Helped Jell-O Succeed, Nature Valley Goes Interactive, And More!
Rock Content premieres today our own late night show! Rock Tonight is all about content marketing trends, fun facts about the industry and amazing content experiences around the web. Sit tight, click on the play button and enjoy the show! In this episode: 0:00 – Intro 0:53 – Take In The Outdoors Interactive Experience 3:08 […]
Cross-Platform Experiences Can Help Marketing: Insights From Google Play’s Best 2021
Google announced the winners of Google Play’s Best of 2021, a celebration of apps and games that made positive contributions to culture this year. This is the first time Google expands the awards to apps and games on tablets, smartwatches, and TVs. While it may look like just a fun award to keep on track […]
Chatbot Just Isn’t Good For Angry Customers; Most Prefer a Mix of Machine and Human
Research shows that chatbots can be a factor in your brand’s success (or failure).
Instagram Announces 60-Second Stories and Can Turn Into a TikTok Copycat
Instagram became some sort of wildcard for Facebook. (Oops, Meta; sorry, Zuckerberg!) The company might now consider the service as a TikTok killer. It’s not something new. Instagram was already the “killer” of Snapchat and YouTube in the past. Snapchat was very injured. But YouTube is stronger than ever—until today. Now, Facebook (sorry, Meta!) is […]
Will AMP Fade Away Soon? It Seems So
Twitter has recently announced in its developer portal that the Accelerated Mobile Pages (AMP) technology is being gradually discontinued in the social network. The AMP was created in 2016 by Google to make pages load faster on mobile devices, and it incentivized its adoption by rewarding pages that supported the technology with higher ranks in search results. Initially, its […]
Google’s New Local Search Features Might Be an Opportunity for Your Content Strategy
Google launched new features for local news searches. Developed to cover the increase of “news near me” search, this may be an opportunity to boost content marketing strategies.
Branding YouTube Campaigns Can Now Bring Sales
A new feature has been launched for Google Ads Video Campaigns: advertisers now can expose their products to all video campaign subtypes, including awareness and consideration. It’s great news to YouTube advertisers, and it’s going to also help the ones that use video through Google Ads on other platforms. The new feature opens up an […]
Google Understands People, Not Languages: 4 SEO Lessons In Digital Internationalization
Becoming a global enterprise is such an undertaking that we often associate it with companies with large financial muscles, expansive processes, and strong organizational decision-making. Despite its presumed complexity, in this digital era, many companies are assessing how to transition to a global presence and many have successfully aligned with this way of conducting business. […]