Google is killing cookies, but not really: What you need to know

In the ever-shifting landscape of digital marketing, Google has thrown a curveball by deciding to bid farewell to third-(...)

Ion Interactive Writer

jan 12, 24 | 5 min read

Navigating the New Content Landscape: Trends and Possibilities for 2024

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I h(...)

Ion Interactive Writer

jan 9, 24 | 12 min read

Navigating Movie Marketing Challenges Amidst Actors’ Strikes

It is curious to think of a strike that brings together the entire cast of Hollywood professionals, from screenwriters a(...)

Ion Interactive Writer

set 8, 23 | 5 min read

Content Marketing Goals: 6 Goals That Make Sense for Your Business

With so much content already online these days, it is getting increasingly overwhelming at times to find a way to stand (...)

Ion Interactive Writer

jun 29, 23 | 18 min read

The Risks of Biased AI – And How To Avoid It

It is undeniable to say that the digital market is constantly changing and that we are used to it, but in recent months (...)

Ion Interactive Writer

jun 22, 23 | 5 min read

Google Topic Authority: Are We Back To Talking About E-A-T And Topic Clusters?

Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of(...)

Ion Interactive Writer

maio 31, 23 | 4 min read

Hyper-Personalization: The Experience Revolution In Email Marketing Campaigns

The future is made-to-measure content! Learn what hyper-personalization is and how to use this tactic in email marketing(...)

Ion Interactive Writer

maio 29, 23 | 6 min read

What Is Auto-GPT and What Should Digital Marketers Know About It?

Auto-GPT is the hot new addition to the AI tech scene, and it just might have what it takes to change the game. But what(...)

Ion Interactive Writer

abr 27, 23 | 4 min read

Google Search Console Adds New ‘Subscribed Content’ Report to the Mix

Google Search Console has officially added a promising new report to a publisher’s potential collective toolbox. But w(...)

Ion Interactive Writer

abr 24, 23 | 4 min read

AI-Powered Bing May Replace Google as Samsung’s Default Search Engine

Samsung users may soon see AI-Enhanced Bing replace Google as the default search engine on their favorite devices. But w(...)

Ion Interactive Writer

abr 20, 23 | 4 min read