Whatsapp May Be Investing In A Community Feature. What Does It Mean For Marketers?
Recently, the XDA Developers portal identified mentions related to “Communities” in the internal files of the new Whatsapp’s Beta version. Shortly after, the WABetaInfo website had access to screenshots that further reinforce the previous discovery: What’s up ahead? In this article, we’ll talk about what to expect from this mysterious new feature and how marketers […]
Facebook Tries To Solve Crisis As Users Trust In The Company Less And Less
Things were already not good for the company created by Mark Zuckerberg. But it’s getting worse. As Facebook tries to manage a huge crisis ranging from complaints about exposing people to mental health problems and even putting democracies at risk, its users are getting tired. Even after rebranding itself to Meta (in what appears to […]
Metaverse By Zuckerberg? Not Quite. Understand What This Universe Really Is And Its Impacts On Your Strategies
After more than a month of scandals and leaked sensitive information, Facebook has turned into Meta. But what is this so-called Metaverse after all? Is this universe really a Zuckerberg asset?
Netflix Is Diversifying Content With Games To Retain People Inside Their Platform
Netflix Games is the streaming platform entry in the gaming industry. This movement can bring interesting insights to marketers about how content can be used to maintain an active image in the public and bring new business.
Apple Cost Social Media $10B: How The Shift In Privacy Is Changing The Marketing Landscape
A Financial Times report found out that social media platforms like Facebook, Youtube, Snapchat, and Twitter are losing billions of dollars in ad revenues after Apple’s privacy changes. In a privacy-first and cookieless world, collecting first-party data through great content can be a great way to keep generating leads and revenue.
Is Your Brand Really Inclusive? A Lesson About Accessibility From Mastercard
The business world now more than ever understands the importance of being inclusive and the positive impact it has for the world and for the business. That means companies are looking to turn their products and services inclusive to everyone, so, all the people could have the ability to reach, approach, use, and understand it. […]
Smaller, Yet Better: TikTok’s Creators With Mid-level Reach Are Showing More Results For Brands Partnerships
Working with big influencers is not a guarantee for great results. In fact, it can be better for your brand to think about mid-level reach creators (especially when we’re talking about TikTok).
Google’s New Priority Hints API Can Accelerate Your Website
Recently, Google released a post urging website developers and publishers to start using Priority Hints API, a new feature that will help optimize website resource loading by prioritizing the most essential features for the user experience. This, in turn, would further enhance Core Web Vitals (CWV). In a test done by the Chrome browser team, […]
Infinity Scroll on Google: How Does It Affect Your Marketing Strategies?
When we look for content and information on Google, we are used to seeing the results per page. But, what if we can see it all in just one page while we scroll our mobile screen? This is what the newest Google’s update is about.
Announcing Rock Content’s $30M Series B funding
We are thrilled to announce today that we raised a $30 million Series B funding round. The funding round was led by existing investors, Unbox Capital with the participation of Provence Capital, and joined by new players: the BTG High Growth Opportunities Fund, and Crescera Capital. After two acquisitions in the past two years, Rock […]