Research Shows Data Control Trumps Brand Loyalty for Today’s Consumers

According to research conducted by Ipsos and Google, the average consumer’s desire to maintain control of their person(...)

Ion Interactive Writer

Jul 17 | 4 min read

The Best 2023 Super Bowl Ads: Themes & Takeaways From The Year’s Top Commercials

The 2023 Super Bowl delivered exceptional ratings and an exciting game. As per usual, however, some viewers were more in(...)

Ion Interactive Writer

Jul 17 | 5 min read

How iFood, The Largest Delivery App In Latin America, Went From 0 To Almost 1 Million Hits In Less Than A Year

After the partnership with Rock Content, iFood reached 900,000 hits, consolidating its online audience. See how content (...)

Ion Interactive Writer

Jul 17 | 5 min read

TikTok Is Taking Steps To Reverse Dip In Members, Other Pressures

Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, (...)

Ion Interactive Writer

Jul 17 | 4 min read

The 6 Main Insights For Marketers From Our Jam Sessions in 2022

The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can(...)

Ion Interactive Writer

Jul 17 | 5 min read

Google Analytics: What You Need to Know About New Features For Optimization

Google Analytics is used by many businesses to track their customers and website performance. With new features recently(...)

Ion Interactive Writer

Jul 17 | 3 min read

Bing AI Search: How The New AI-Integrated Search Works

We’ve recently announced here the promises of Bing improvements with ChatGPT, and now the technology has finally b(...)

Ion Interactive Writer

Jul 17 | 7 min read

LinkedIn Announces New Tools To Increase Visibility And Reach For Businesses

LinkedIn is now offering more tools to help businesses gain visibility and reach more people. LinkedIn said “To help y(...)

Ion Interactive Writer

Jul 17 | 4 min read

Google’s New AI-Powered Search Ads Features: The Future Of Paid Media?

Recently, Google announced new features that promise to improve the results of search campaigns through artificial intel(...)

Ion Interactive Writer

Jul 17 | 3 min read

A TikTok Ban In The US Is Getting Closer. But Will It Really Happen?

The TikTok ban in the United States is one step closer to becoming a reality. The US House Foreign Affairs Committee app(...)

Ion Interactive Writer

Jul 17 | 3 min read