Making Freemium Work: 6 Tips on How to Succeed with this Business Model
Using the freemium model is an effective way to get more users to try your product as it builds a foundation of trust between your business and the end user.
Intent Data: What Is It and How Can You Use It To Drive B2B Sales?
Intent data is behavioral information that helps you verify if a business is interested in your product or services. Here’s how you can use it to target customers with the right content or ads at the right time.
How to Use a Product Adoption Strategy to Increase Your Sales
Adopting a product means becoming aware of it, learning its value, buying it and using it. Play your cards right with a product adoption strategy and you might optimize this flow.
Find out the Best Examples of Freemium Models

A freemium model enables you to entice new leads by giving them access to a limited version of your software. These real-world examples will help with your decision making.
Social Selling: Learn About the Benefits of this Technique
Social selling is a technique that helps you build trust and interact with your prospects and customers.
7 Essential SaaS Sales Metrics to Track and Measure

Software as a Service (SaaS) has become the new normal. With it, it’s easier than ever for businesses to offer clients a diverse range of services through subscriptions. The results are usually great, but they need to be measured — and that’s why we listed the SaaS sales metrics you’re about to see.
Bad Customer Service: Examples + How It Affects Your Business

Bad customer service is everything that fails to meet customers’ needs or expectations. And it can really hurt your business by reducing your client base and decreasing overall profits.
Inside Sales vs. Outside Sales: What’s the Best Strategy?
One involves face-to-face encounters with potential clients. The other is all about reaching them by phone or online. And while one is more cost-effective, the other is ideal for more complex sales with extended buying cycles. Learn the differences between inside and outside sales in this blog post.
How To Build a Successful SaaS Sales Process?

Software as a Service sales ensure that your company is making a profit throughout the entire sales process. And there are multiple SaaS sales models that include everything from self-service to enterprise. Keep reading to learn more.
IaaS vs PaaS vs SaaS: What is the Difference? [+ Examples]

IaaS, PaaS and SaaS are cloud-based tools that enhance a wide variety of businesses’ operations today. Each of these services can help ease the transition away from on-premises tools and into the cloud. In this blog post, find out which cloud-based service is best for your business.