What is Product Management and Why is it Important for your Company?

Closer, emotional connections with your audience, faster iterations, and more control over customer experience: understa(...)

Ion Interactive Writer

Dec 15, 21 | 10 min read

Learn How to Avoid Product Cannibalization for Successful Product Launches

The general goal behind launching a new product is to boost your bottom line and get ahead of your competition. However,(...)

Ion Interactive Writer

Dec 10, 21 | 7 min read

How to Use Shopper Marketing to Influence POS Decisions

Successful marketing is about more than simply building brand awareness and nudging a customer toward buying from you in(...)

Ion Interactive Writer

Dec 9, 21 | 7 min read

Close Sales More Effectively with Winning Objection Handling Techniques

No matter how irresistible your products and services may be, there will always be prospective customers with reservatio(...)

Ion Interactive Writer

Dec 7, 21 | 9 min read

20 Best Email Marketing Tools To Improve Open Rate In 2024

A good email marketing tool is at the core of every successful Digital Marketing strategy. And it isn&#82(...)

Ion Interactive Writer

Nov 24, 21 | 13 min read

How to Turn Unhappy Customers into Brand Advocates?

Unhappy customers are inevitable. Because of this, you need to be equipped with the knowledge of how to deal with them t(...)

Ion Interactive Writer

Nov 12, 21 | 6 min read

BOPUS: The benefits of the ‘Buy Online, Pick Up in-Store’ solution

Here in the digital age, it’s clear that shopping isn’t what it used to be anymore, and that’s the way today’s c(...)

Ion Interactive Writer

Nov 11, 21 | 7 min read

TAM, SAM, SOM: Learn How to Define the Market Size of your Business

Uncovering where your brand fits in the overall scope of your target market is important for setting goals and projectin(...)

Ion Interactive Writer

Oct 30, 21 | 7 min read

Fortify Your Profits by Implementing SNAP Selling

Even the best, most innovative products don’t sell themselves. You need a stellar sales strategy in your corner to clo(...)

Ion Interactive Writer

Oct 21, 21 | 7 min read

The Complete Guide to Cyber Monday 2023

Cyber Monday might bring fantastic results to your company, but you need to be prepared for it. After all, that’s exac(...)

Ion Interactive Writer

Oct 18, 21 | 10 min read