Collaborative Articles: LinkedIn’s New AI-Powered Engagement Feature
Along with a plethora of other new features and tools, LinkedIn has recently announced Collaborative Articles. This new feature is designed to bring in opinions and advice from professionals across the platform in answer to prompts from artificial intelligence. The new feature is intended to provide several benefits: Members get help and advice from real […]
Research Shows More People Are Seeking ‘Revenge’ Against Companies Due To Poor Customer Service
The consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ensure that they meet customer expectations. However, in recent years, there has been a significant increase in consumer dissatisfaction with products and services provided by companies, even resulting in a desire for revenge on the part of customers. […]
How AI and ChatGPT Will Affect SEO on Google
Recently, the discussion around the future of SEO has been incomplete without addressing the rise of AI, specifically ChatGPT. But what does this AI ChatGPT buzz truly entail and how will it impact Google’s SEO moving forward? As a marketer, it’s important to understand the potential of this technology and its practical applications.
9 Major Insights From The 2023 Global Marketing Playbook
The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be a good idea to reach more people and deliver not only your content globally, but also your solutions. As a result the impacts of a global brand can be positive not only for businesses […]
Google Ads Leverages GA4’s Audience Builder Tool To Take The Guesswork Out Of Expanding Your Reach
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search engine giant is also responsible for offering marketers some of the most effective, accessible tools out there today. Google is perpetually looking for ways to make a marketer’s job even easier and more intuitive, as […]
What is the Impact of SEO on Brand Awareness and How to Measure it?
If you think SEO has nothing to do with branding, it’s time to rethink! In this post, we will show you how search engine optimization and Google’s SERP ranking can help companies increase their brand awareness. Check it out!
Should I Outsource Content Creation? 13 Benefits of Outsourcing Content
Content marketing is the key to creating and maintaining your business’s online presence. Without it, your website, blog, or social media channels are like single grains of sand on an endless beach. At the heart of content marketing is content creation. You can’t have a successful content marketing strategy without the right, quality content, served […]
How Long Should a Blog Post Be? The Ideal Length For 2023
In general, long-form blog posts perform better on the SERP, but we must know when and how to write them. Besides, the length of a blog post will depend on a variety of elements including the needs of the persona, keyword type and search intent.
Why Spotify’s New Design Matters to Marketers
Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – and it seems that the intention of the platform’s redesign goes far beyond just being a “fresh look”. The changes include features already known to the active public on social networks like TikTok, Instagram and YouTube, and […]
AI Is Coming To Microsoft 365: How Copilot Will Change The Way You Use Your Favorite Tools
It goes without saying that artificial intelligence technology is rapidly changing the way people do just about everything. Searching for information, checking code for errors, and creating original art is just the beginning. Now, AI is about to change how you use your favorite Microsoft 365 products, as well. On March 16, 2023, Microsoft announced […]