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Interactive Solution Finders

Demonstrate value and capture valuable information to accelerate sales

Solution finders allow buyers to navigate their way through your existing solutions exactly as they see fit.

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Learn about your audience while they learn about your product

A solution finder is a great way to help prospects identify what would fit their needs making it an invaluable content piece for the mid and late stage of the buyer’s journey. Solution finders often include questions about a pain point or gap and helps identify ways to improve with your offer.

  • Help your buyers zero in on the solution that’s right for them
  • Generate insights capturing data on every interaction
  • Better qualify the leads you capture and inform sales conversations

Establish a clear and immediate fit for the buyer

Solution planners are perfect for helping your buyer get a transparent look into the solution they’ve chosen and enable buyers to visualize their lives with your solution.

  • Arm buyers with a detailed piece of content they can share internally to break down objections and illustrate the value to stakeholders.
  • Use configurators to match their needs to your existing products and also customize a plan and even configure their own quote.

Get your Solution Finder customized and launched without development in under an hour

Check some of our Quick Starts and customer examples.

Purchasing Power Car Warranty
This solution finder pairs users with the right auto warranty plan, with a direct link to purchase their solution from Purchasing Power’s site.

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UNE Australia Solution Finder
This solution finder allows prospective UNE students to determine their pathway to a teaching degree.

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Solution Builder Quick Start
The Solution Builder experience is a great way to provide a useful, engaging interactivity to your visitors for a personalized result.

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”What’s so great about the Ion platform is that we can now create campaigns in a matter of minutes by setting up A/B tests. We can always ensure the best possible outcome of a campaign.”
Rolf Inge Holden, Global Marketing Specialist
<strong>Rolf Inge Holden,</strong> Global Marketing Specialist
“We really want to make things as easy as possible for our FedEx customers, and leveraging interactive content simply makes it easy for us as marketers to accomplish this.”
Drew Bailey, Content Manager at FedEx
<strong>Drew Bailey,</strong> Content Manager at FedEx
“Our customers were looking for alternatives to white papers or research reports—creating interactive tools allows us to build a meaty piece of content that helps convert at the awareness and consideration stages of the buyers’ journey.”
Jessie Coan, VP of Marketing at Aberdeen Group
<strong>Jessie Coan,</strong> VP of Marketing at Aberdeen Group

Case Study

VSP’s product wizard helps its customers determine the right plan for their needs

90% of respondents reported that the product wizard offered important information, with over one-quarter of those polled indicating the information was extremely important.

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Ready to improve your marketing strategy with Solution Finders?

Talk to our experts today and identify opportunities to repurpose your static content into Solution Finders.

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