Why Interactive Content?
Is your Company meeting consumers expectations?
Today 84% of consumers expect brands to produce content that entertains, provides solutions, and produces personalized premium experiences*.
Source: Meaningful Brands 2019 report
3x
more likes and shares received
by infographics
Source: Hubspot, 2020
95%
of people watch videos
to learn more about a product
Source: State of Video Marketing, 2018
Drive engagement and awareness with interactivity that brings content to life
Interactive content increases brand awareness by encouraging users to actively engage with the content. Customers love to browse new interactive infographics, videos, and reports, driving a clear brand lift, when compared to boring static content.
Create a digital dialog between visitors and your content
Interactive content is a form of content strategy that enables marketers to create a digital dialogue between a visitor to their content and their marketing automation platform.
Create memorable experiences that stand out
Keep the audience engaged for longer, and provide better value
Achieve a higher brand recognition and positive perception.
Interactive experiences drive
2x
more conversions than static content
Source: Demand Metric, 2020
Significantly improve lead generation
People are willing to provide their information in exchange for valuable content and meaningful experiences. Use quizzes, solution finders, interactive ebooks, and other valuable interactive experiences to drive new leads at scale.
Collect meaningful data that accelerate sales cycle and drive results
Our data collection and integration capabilities make sales and marketing teams love us. Use ROI calculators, product configurators, lookbooks to present and educate about your product, while capturing data on every prospect, provided in a privacy-friendly, compliant way.
Capture meaningful responses directly from buyers
Rapidly deliver those insights to sales and marketing
Increase revenue velocity and efficiency
Don't know how to start?
Guide
Getting started with Interactive Content
How to Replace Boring Content with Engaging Experiences.
Report
2021 Interactive Benchmark Report
Take a look at the performance of interactive experiences in multiple industries and formats.
Get Certified
Interactive Content Experience Strategy
Learn how to strategically weave interactive content into your strategy and capture useful and meaningful data along the way.
