Learn how Dell created more than 1k platform Landing Pages with Ion and interactive microsites

THE CHALLENGE

Dell’s Business Digital Marketing team needed a better way to create and globalize custom online lead generation pages. Prior to adopting Ion, each new landing page was a multi-faceted project that required several hand-offs: First, Dell would create an IT roadmap, then work with a design team, provide the schematics, get the page coded, and finally transcribe or translate individual pages for each language or region included in the campaign. On average, it took about six to eight weeks to customize and globalize a lead generation form. As a result, the opportunity for the campaign often passed before the form was fully globalized.

THE SOLUTION

Dell began using Ion’s platform for their lead capture forms in September 2010. They started with the page templates that are included within the platform, but it wasn’t long before they realized how easy it was for them to create and test their own custom templates without coding or help from IT.

Not only did it take less time, but also Dell was able to speed up the globalization process by giving the regional marketing managers access to the Ion platform. After a page was created in one country, the other regional managers could simply sign in, copy and translate the existing lead gen form, and further customize the page for their particular region.

Dell Senior Manager of Business Digital Marketing, Josh Mueller, explained that one of the greatest benefits of using the platform has been the decrease in production time, “I can literally have my team here in the States put up a page, email it to my team members in Japan, China, France and Germany and then a couple days later it’s localized and out on the web.”