Twitter Is Exploring Payment Features, And Going A Step Beyond Content Creation
After a very troubled and controversial 2022 for Twitter, we already have the first signs that 2023 may not be that different in bluebird land. According to The Financial Times, Elon Musk, the newest Twitter CEO, is planning to make Twitter a payment platform, going entirely beyond anything we could have possibly imagined for Twitter’s […]
Yandex Leaked Ranking Factors: Are There Good Insights for SEO Professionals?
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a data leak where 1,922 ranking factors were revealed. Although they also have many differences, Google and Yandex searches have a similarity in 70% of the results. For SEO professionals, it’s a big event, since to understand how […]
What Advertising Trends Will Super Bowl 2023 Bring?
Every year, tens of millions of viewers across the country and around the world look forward to the Super Bowl. The Super Bowl is the annual playoff game of the National Football League (NFL). It is the final game of the season and is used to determine the champion of the competition for that year. […]
Instagram Co-Founders Announce Artifact, An AI-Driven News Aggregation App
More than four years after leaving Instagram, the co-founders, Kevin Systrom and Mike Krieger, return to the market to announce the launch of a new app: Artifact. The idea of this app is to create a personalized feed that contains articles selected from editorials ranging from major newspapers, such as The New York Times, to […]
Google Announces Bard, Its AI Chatbot. What Will Be The Impact On SEO And Digital Marketing?
ChatGPT has been an undeniable sensation, so it’s no surprise that tech conglomerates everywhere are in a bit of a frenzy to respond. Google’s AI chatbot, known as Bard, was recently announced as a ChatGPT competitor. Let’s look at what we know about it, what it will mean for the larger tech industry, and how […]
Google Maps Is Bringing New Features To Enhance Interactivity And Immersion
Look what Google is up to this time! The company will raise the level of interactivity of Google Maps through immersive vision. The new features are called Immersive View and Live View and are built with advanced artificial intelligence, Street View data and aerial imagery. But, stay calm! In this article I will try to […]
Microsoft vs Google: Tech Giants’ Dispute For The Future Of Search Worries SEO Professionals
If you have accessed social networks in recent days, you are probably already aware of the news about Artificial Intelligence (AI) tools that are moving the market. On the one hand, Microsoft will invest heavily in ChatGPT’s technology, an artificial intelligence chatbot developed by OpenAI, which must be incorporated into the Bing search service. On […]
Research Shows Data Control Trumps Brand Loyalty for Today’s Consumers
According to research conducted by Ipsos and Google, the average consumer’s desire to maintain control of their personal data when interacting with the brands they buy from is more important than their desire to continue buying from their preferred options. Nearly half of the participants – 16,000 people hailing from the United States, Mexico, Canada, […]
The Best 2023 Super Bowl Ads: Themes & Takeaways From The Year’s Top Commercials
The 2023 Super Bowl delivered exceptional ratings and an exciting game. As per usual, however, some viewers were more interested in the commercials than the action on the field. This year’s lineup certainly delivered, even though the ads were far from groundbreaking. While we anticipated all the usual themes for this year’s commercials, there were […]
What Types of Chatbots are Best for Your Business Needs?
Knowing the different types of chatbots that are available for your business will help you find the best solutions to meet your marketing and customer service goals.